The 10th edition of the Beauty, Fitness, Consumer Health Expo and ICPF
(Household & Stationery Education Asia) Exhibition will take place
from December 12 to 15 at the Karachi Expo Centre. Sindh Minister for
Information, Transport and Mass Transit, Sharjeel Inaam Memon will be
the chief guest of the event.
More than 2,000 renowned brands and 350 companies from seven countries
are participating in the expo, including the USA, China, Korea, Iran,
Turkey, and Indonesia. The exhibition is expected to attract 40,000
visitors and generate $20 million in revenue through service exports,
B2B deals, sponsorships, and tourism-related activities.
The event aims to provide a platform to stakeholders, experts, and
consumers of an emerging healthcare, fitness, and wellness sector in
Pakistan. Also, the event will introduce various beauty trends and
innovations at a global level to the Pakistani audience and enhance
Pakistan’s global presence.
Pakistan’s beauty and cosmetic sector is one of the few areas that has
witnessed tremendous growth in recent years due to the increasing
demand of the working class, their lifestyle, and the requirements of
personal care and wellness. Therefore, the contribution of this sector
has also increased to the economy over the last few years, said
Muhammad Uzair Nizam, Group Director Ecommerce Gateway Pakistan.
With the rising awareness about public health, a significant section
of the population is focusing on the importance of healthcare,
fitness, and wellness in Pakistan, he said and added. The public wish
to explore new trends, products, and innovations.
The exhibition offers a unique opportunity for local businesses to
connect with global investors, buyers, and distributors, facilitating
international partnerships and boosting exports. This event will help
elevate Pakistan’s market potential and support the country’s
expanding consumer sector, especially in the rapidly growing beauty
and wellness industry.
