Author: yasir

Boltlike Solutions, a Brillanz Group company and Official Audience Intelligence Partner of MADsemble 2026, today formally launched its next-generation audience measurement and intelligence ecosystem at The Nishat Hotel, Lahore, spanning television, digital and connected TV. The launch coincided with a Boltlike-hosted industry conversation, “The Audience We Think We Know – One Audience. Many Screens.”, bringing together PEMRA, broadcasters, media agencies, advertisers and OTT platforms to examine how audiences are changing – and how the industry needs to evolve the way it measures and understands them. As audiences increasingly move between television, YouTube, social video, streaming and connected screens, Boltlike unveiled…

Pakistani radio host, television presenter and professional emcee Sophiya Anjam is marking 20 years in media, celebrating a career that began with FM91 in Pakistan and has since expanded across radio, television, live events, digital media and education. Anjam made her radio debut on 13 December 2006 with FM91, entering Pakistan’s emerging private FM landscape at a time when a new generation of female radio personalities was helping reshape the medium. Over two decades, she has built a career spanning broadcasting and live entertainment, becoming a familiar host at major entertainment platforms and serving as the official host of Soul Fest. Her career has also included hosting events featuring personalities including Atif Aslam, Ranveer Singh, Fawad Khan and Hania Aamir, as well as engagements with leading brands and organisations. Her professional work has taken her across Pakistan, the UAE, Turkey, Thailand, Malaysia, Spain, Italy and the United States. In September 2023, Anjam relocated to Dubai, taking an established career in Pakistan into a new international phase. She returned to radio in the UAE with Vibe FM 105.4 in October 2024, continuing to connect with Pakistani and multicultural audiences. She currently serves as the only Pakistani RJ on radio in Dubai. The milestone follows a year of further recognition. Anjam was named Best Emcee of the Year in April 2026 and RJ of the Year in August 2026, adding to previous honours including recognition from Governor House Punjab in 2021, the Gulf News and Being She Excellence in Media Award, and the United Nations Global Peace Council’s Media Person of the Year award. She has also been granted a UAE Golden Visa in recognition of her professional contributions to media and entertainment. Beyond broadcasting, Anjam has expanded into education and mentorship. She has taught Media and Public Speaking at LUMS and serves as the Official Podcaster for Manipal University Dubai. She is also the founder of The S Studio, where she is developing work in media education, mentoring and creator development. Reflecting on the milestone, Anjam said, “When I started radio in Pakistan in 2006, I could never have imagined where that first step would take me. To now be working across radio, television, events and digital platforms internationally makes this milestone particularly meaningful.” As she enters her third decade in media, Anjam says her focus is increasingly on developing emerging talent and sharing the experience gained across two decades in a rapidly changing industry.

Pakistan Single Window (PSW) brought together key institutions from Pakistan’s trade, financial and enterprise development ecosystem for a Khadijah Women Entrepreneurship Program session in Karachi focused on “Access to Opportunity: Enabling Women Entrepreneurs” equipping women entrepreneurs with the knowledge, financial linkages and institutional support needed to strengthen their businesses and pursue opportunities in international trade. Organized in collaboration with the Federation of Pakistan Chambers of Commerce and Industry (FPCCI) and Mashreq Bank, the session also brought together other key institutions, including the Small and Medium Enterprises Development Authority (SMEDA), State Bank of Pakistan (SBP), Trade Development Authority of Pakistan (TDAP),…

Fatima Fertilizer Company Limited has secured 1st Position in the Human Rights category at the United Nations Global Compact Network Pakistan (GCNP) Sustainability Awards 2026, recognising the Company’s commitment to responsible business practices, inclusion and creating positive impact for its employees, farmers and communities. The award marks another milestone in Fatima Fertilizer’s evolving sustainability journey, which was formally anchored in November 2024 when the Company became the first private-sector organisation in Pakistan to formally adopt the UNDP SDG Impact Framework. Through the framework, Fatima Fertilizer has mapped its activities against 15 Sustainable Development Goals (SDGs) and 49 targets across eight…

LONGi, a global leader in green energy technology, has announced its global partnership with FC Bayern Munich, bringing together advanced solar technology and one of the world’s most successful football clubs. The partnership, unveiled in Hong Kong during FC Bayern’s Asia visit, will run through 2028. The partnership was formally unveiled at Rosewood Hong Kong during FC Bayern Munich’s Asia visit. The launch brought together Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales at FC Bayern; Charles Jiang, Vice President of LONGi and President of the PV Product Management Center; and FC Bayern…

Faysal Bank Limited (FBL), for the third consecutive year, joined hands with Patients’ Aid Foundation (JPMC) as Title Sponsor of “Bike A Cause 3 – Pedal Together to Defeat Breast Cancer” bringing together the Karachi cycling community, healthcare professionals and supporters to raise awareness and support for free breast-cancer care at Jinnah Postgraduate Medical Centre (JPMC). The initiative seeks to help make quality breast-cancer screening and treatment accessible to patients who cannot afford it, particularly those from underserved communities across Karachi, Sindh, Balochistan and other parts of Pakistan. Proceeds from the initiative will support Patients’ Aid Foundation’s efforts to provide…

Federal Minister for Finance and Revenue Senator Muhammad Aurangzeb visited National Bank of Pakistan’s Head Office in Karachi on Thursday and met Mr. Imran Sarwar, President, NBP. At this occasion Mr. Naved A. Khan, Chairman NBP was also present. The Finance Minister congratulated Mr. Imran Sarwar on his appointment and conveyed best wishes for his new role. The meeting covered matters relating to the Bank as well as broader issues concerning the financial sector.President NBP briefed the Minister on NBP’s initiatives and performance, including its efforts to promote and support women’s Financial Inclusion economic participation, digital transformation and Small and…

The industrialist members of the Federal B Area Association of Trade and Industries (FBATI) have elected new office-bearers. Syed Raza Hussain, the CEO of Hussain and Co. assumed the position of President. Raza, an industrialist and advisor to multiple business forums, reaffirmed his commitment to resolving the issues faced by the business community through greater engagement with public- and private-sector stakeholders. He said the new leadership would take initiatives to promote business and economic activities across the country by improving the ease of doing business, reducing energy costs and promoting the adoption of artificial intelligence. Raza reiterated his vision to…

L’Oréal Pakistan has secured first position in the “Sustainability Award – Four Pillars of Excellence” category for small and medium sized enterprises at the Global Compact Network Pakistan (GCNP) Sustainability Awards 2026. This recognition reflects the alignment of L’Oréal’s operations and strategies with the ten universally accepted principles of the United Nations (UN) Global Compact in the areas of human rights, labour, the environment and anti-corruption, as well as its contribution to the UN Sustainable Development Goals (SDGs). L’Oréal Groupe has been a member of the UN Global Compact since 2003 and has been consistently recognised as a UN Global…

Leading telecom and digital services provider, Pakistan Telecommunication Company Limited (PTML), through its brands Ufone and Telenor, has partnered with myco, the fastest-growing streaming OTT platform in South Asia and the MENA region, to bring exclusive discounted access to English Premier League (EPL) packages for its customers. The arrangement makes premium football entertainment more accessible to fans across Pakistan. Under the three-month promotional offer, Ufone and Telenor customers will receive an exclusive 55% discount on all myco EPL packages during the first month. The offer will continue into the second and third months, with customers eligible for 15% off the…