Pakistan’s first and leading digital retail bank, easypaisa digital bank, has signed a Memorandum of Understanding (MoU) with Servis Shoes, one of Pakistan’s leading footwear and apparel brands, to enable QR-based digital payment and Soundbox solutions across 300 stores nationwide.
The signing ceremony, attended by leadership and stakeholders from both organizations, marks a significant step toward enhancing the retail payment experience by enabling customers to transact seamlessly via QR payments that are fast, secure, and convenient.
As part of this partnership, easypaisa will deploy QR solutions and Soundbox devices across Servis stores nationwide, reflecting a shared commitment to driving digital transformation by embedding innovative financial solutions into everyday retail transactions. By integrating easypaisa’s digital payment ecosystem into Servis outlets, shoppers can enjoy a frictionless and contactless checkout experience while building greater trust in digital financial services.
This initiative reinforces easypaisa’s vision of making digital payments more accessible and practical for millions of Pakistanis. The QR payment solution is designed to ensure security and ease of use, enabling customers to make instant, contactless payments anytime, anywhere by scanning easypaisa Raast QR codes from their phones.
With growing demand for efficient and contactless payment options, the collaboration between easypaisa and Servis represents a broader shift toward fully digitized payment ecosystems. It supports the national agenda of promoting a cashless economy, reduces reliance on cash and physical cards, and sets a strong benchmark for QR payment adoption across the retail sector.
Commenting on this development, Shahzad Khan, Chief Business Officer, easypaisa digital bank, said, “easypaisa’s partnership with Servis Shoes marks a transformational shift in how we meet the rising demand for contactless payments. Servis is a household name in Pakistan, and this collaboration reflects our commitment to advancing the Prime Minister’s and the State Bank’s cashless economy initiative while driving a financially inclusive Pakistan.”
Kashif Aziz Khwaja, Chief Executive Officer, Service Retail (Pvt.) Ltd., said, “This partnership signals increasing merchant confidence in digital financial solutions and paves the way for broader acceptance and integration of digital payments across Pakistan’s retail landscape.”
With over 60 million registered users, and as the country’s first digital bank to commence commercial operations, easypaisa remains aligned with the State Bank of Pakistan’s vision to drive inclusive economic growth. The company remains committed to expanding its range of financial products and services not only for its current users but also for the millions who remain unbanked or underbanked.
