Author: yasir

Fatima Fertilizer has once again solidified its position as a leader in innovation, sustainability, and impactful storytelling by winning two prestigious awards at the Pakistan Digital Awards 2025, marking its sixth consecutive year of recognition at this national platform. The company has been honored with two awards: Green Digital Advertising Campaign Award for “Leading Sustainable Change for Pakistan” – Sarsabz UNDP Campaign and Best Content of the Year for the soulful Ramadan Campaign: “Allah Hu Allah Hu” featuring Atif Aslam. These accolades highlight Fatima Fertilizer’s commitment to driving meaningful change through purpose-led communication, digital excellence, and strategic partnerships. The Pakistan…

A Pakistani student Muhammad Ayan Abdullah has been selected torepresent the country at the prestigious International Olympiad inArtificial Intelligence (IOAI), which will be held in Beijing, Chinafrom August 2 to 9, 2025.As the nation cheers for this bright young mind, Viper Technology,Pakistan’s leading IT hardware manufacturer, has extended full supportto enable his participation. In collaboration with the PunjabInformation Technology Board (PITB), Viper has proudly provided itsflagship “PLUTO Al PC” – a locally assembled, high-performancecomputer designed specifically for Al and machine learning workloads.This initiative is part of Viper Technology’s mission to empowerPakistani youth with cutting-edge tools and promote ‘Made In Pakistan’innovation…

Airblue, Pakistan’s largest private airline, proudly marks its 21st anniversary, celebrating more than two decades of delivering safe, reliable, and customer-centric air travel. Since its inception, Airblue has consistently led the way in aviation innovation and service standards. In 2024 alone, the airline operated over 11,000 flights, serving more than 2 million passengers across its growing domestic and international network. As the only Pakistani airline operating the next-generation A321neo aircraft, Airblue continues to invest in fleet modernization and fuel efficiency. Coupled with its frequent flyer rewards program, competitive fare structure, and multiple daily frequencies on key routes, the airline remains…

Pakistan and the United States have launched their most significantbilateral business partnership in decades during the Pakistan-USInvestment Conference 2025 in Dallas. The conference marks a historicshift in South Asian-American economic relations, with majorcorporations and government entities from both nations committing tounprecedented levels of collaboration.Jehangir Raja, Chairman of JR Dallas Fund, announced a landmark $10million investment commitment for Pakistani technology entrepreneursMehwish Salman Ali and Malik Muddasir, CEO of Apps Genii, representingone of the largest single private investments in Pakistan’s emergingAI and data technology sector. This investment demonstrates growinginternational confidence in Pakistan’s technology capabilities andpositions the country as a major player in…

The Board of Directors of Pakistan Mercantile Exchange (PMEX) has elected Mr. Nadeem Karamat as the new Chairman of the Board. He is an independent director approved by Securities & Exchange Commission of Pakistan (SECP) for appointment on PMEX Board. In addition, the Board welcomed the joining of Mr. Hussain Ahmed Ozgen, Mr. Ismail Hussain Naqvi, and Ms. Natasha Jehangir Khan as independent directors, and Mr. Haroon Ihsan Piracha as a shareholder director. Mr. Karamat’s distinguished career includes over 20 years with Fortune 500 companies, notably at American Express Bank, where he held key leadership roles across multiple regions. He…

In Velo Sound Station Season 3, the newly released song “Turbo” by internationally acclaimed singer Atif Aslam and vocalist Resham Faiz Bhutta has become a hit. The song has captured the attention of music enthusiasts thanks to its brilliant video direction and exceptional music production. Velo Sound Station Season 3 has firmly established its presence in the music scene by releasing a series of outstanding music videos. The song, recorded in the beautiful voices of Atif Aslam and Resham Faiz Bhutta, is receiving immense appreciation across music channels and social media platforms. The view count has already reached into the…

The Aga Khan University Hospital (AKUH) hosted a public awareness session titled Hope in High-Risk Pregnancy, organised by the Section of Maternal and Foetal Medicine within the Department of Obstetrics and Gynaecology at AKUH. The session aimed to educate and support couples and families with expert guidance and free consultations. The event focused on raising awareness about the risks associated with high-risk pregnancies and the importance of specialised care. It was designed for couples planning a pregnancy, expectant mothers, individuals with a history of medical complications, and caregivers seeking to better understand maternal and foetal health. Participants received valuable information…

Hemani, a globally trusted name in natural health and wellness, proudly unveils its latest TVC featuring Pakistan’s cricketing icon and national hero, Wasim Akram, as the face of its new premium herbal wellness line, Dr. Herbalist by Hemani. Hemani’s new brand and its campaign with Wasim Akram marks a significant milestone in Hemani’s journey to promote holistic health and well-being through nature’s finest offerings. From Ashwagandha Gummies that aid stress relief and energy, to Shilajit for stamina and vitality, Moringa Capsules for immunity, and a diverse collection of Superfood Seeds, the Dr. Herbalist range reflects Hemani’s unwavering commitment to quality,…

OPPO, the global leader in smartphone devices, proudly opens the doors to its very first Official Flagship Store in Pakistan at Packages Mall, Lahore. This landmark moment brings OPPO’s premium technology and services closer to Pakistani consumers, offering an immersive brand experience and dedicated after-sales support under one roof. OPPO is bringing back its IoT lineup by popular demand, now with the latest series available exclusively at the flagship store. With smart offerings including the Watch X2, Pad 4 Pro, and Enco X3 earbuds, designed to create a fluid, intelligent, and connected lifestyle for modern users. OPPO is all set…

Pakistan’s largest telecommunication and digital services provider, PTCL Group (PTCL & Ufone 4G), has partnered with TPL Insurance to launch a groundbreaking financial guarantee system aimed at adoption of digital tools, handhelds and IoT equipment across industries and organizations irrespective of their size. This game changing collaboration allows PTCL group to take its Device-as-a-service portfolio to new heights while offering ease of payments and significantly reducing the upfront investment overheads for small and large businesses alike. Under the program PTCL Group will offer a rich spectrum of devices covering flagship phones, tablets, customized handhelds, IoT, digitalizing and networking equipment. Thanks…