Chery has officially announced world-renowned football icon Robert Lewandowski as its Chery Brand Global Ambassador, reinforcing the global expression of the brand’s “For Family” philosophy and marking an important milestone in Chery’s international brand journey.
The announcement was made at Chery’s European Operations Centre in Barcelona, where Lewandowski formally joined the Chery family. The ceremony was attended by Zhu Shaodong, Executive Vice President of Chery International and CEO of the EU Region. During the event, both parties signed the partnership agreement, exchanged commemorative gifts, and held a key handover ceremony for the Tiggo 9 CSH, officially marking the beginning of a new chapter in Chery’s global development.
As one of the most respected figures in world football, Lewandowski is admired not only for his achievements on the pitch, but also for his professionalism, discipline, pursuit of excellence, and strong family values. These qualities closely align with Chery’s global vision and the principles behind its “For Family” philosophy.
Speaking on the occasion, Robert Lewandowski said:
“I am delighted to partner with a brand that genuinely prioritizes family. We share the same values, putting family first, staying focused, and striving for excellence. I look forward to working with Chery to bring the ‘For Family’ philosophy to families around the world.”
For Chery, “For Family” is more than a slogan; it guides the brand’s approach to product development, innovation, and customer experience. Through “Space. For Family”, “Safety. For Family”, and “Technology. For Family”, Chery continues to create intelligent mobility solutions and advance new-energy technologies that make journeys safer, smarter, and more enjoyable for families worldwide.
The partnership also resonates strongly in Pakistan, where family remains at the heart of mobility decisions and consumers increasingly prioritize safety, comfort, technology, efficiency, and long-term value.
Chery Master Pakistan believes this global partnership further strengthens confidence in the brand’s long-term vision and growing international presence, while reinforcing its commitment to delivering world-class products and technologies to customers in Pakistan.
Backed by Master Group’s decades of industrial and automotive expertise, Chery Master Pakistan has rapidly established Pakistan’s largest CKD Plug-in Hybrid Electric Vehicle (PHEV) lineup through the locally assembled Tiggo 7 PHEV, Tiggo 8 PHEV, and flagship Tiggo 9 PHEV. Designed around the evolving needs of modern families, these vehicles combine advanced technology, safety, comfort, efficiency, and practicality, bringing Chery’s “Technology. For Family” and “Safety. For Family” philosophy to life for Pakistani customers.
Through its expanding portfolio of advanced Plug-in Hybrid Electric Vehicles, Chery is introducing a new generation of intelligent SUVs that combine performance, efficiency, comfort, advanced safety, and innovative technology to meet the evolving needs of Pakistani families.
The collaboration with Lewandowski represents more than a global endorsement; it reflects a shared commitment to excellence, innovation, and family values. As global excitement builds towards the 2026 FIFA World Cup, the partnership also lays the foundation for Chery’s broader football and family engagement initiatives, bringing fans and families closer together through a shared passion for the game.
In Pakistan, Chery Master Pakistan will continue building on this global momentum by offering customers vehicles that combine global 5-star quality, safety, advanced technology, intelligent design, and practical value, bringing the future of intelligent mobility within reach of Pakistani families today.
