The Magnum Ice Cream Company has announced the appointment of Mert Turgut as General Manager Pakistan, effective earlier this year. The appointment supports the company’s ongoing evolution as a standalone global ice cream business, focused on accelerating competitive growth, improving productivity, and re-investing in its brands and capabilities.
Mert brings more than 15 years of experience across consumer goods and ice cream, including a progression of leadership roles within Unilever’s global ice cream operations. His career spans diverse markets, including Turkey and Morocco, and includes prior experience in Pakistan, where he led a successful transformation of the Wall’s business.
Since assuming the role, Mert has focused on strengthening in‑market execution, refining routes to market and ensuring decisions are grounded in consumer insights and market dynamics in Pakistan, where consumption patterns are established but continue to evolve in emerging occasions.
“With its scale, resilience and talent, Pakistan holds incredible potential,” said Mert Turgut. “I’m thrilled to lead The Magnum Ice Cream Company in this market and excited to bring future-focused, joyful ice cream experiences to more consumers.”
Looking ahead, Mert will focus on expanding accessible ice cream experiences, growing the category across every day and on‑the‑go occasions, and strengthening the company’s long‑term presence in Pakistan.
