Synergy Group, Pakistan’s largest integrated marketing communications conglomerate, secured seven wins across multiple categories at the prestigious Dragons of Pakistan 2026 Awards, where Pakistani entries are assessed by international judging panels based outside the country through an authentic, impartial and merit-based evaluation process.
The honours recognise the creative and strategic work delivered by Synergy Group’s subsidiaries, Synergy Advertising and Synite Digital, for Pakistan State Oil (PSO) and KFC Pakistan, respectively. Together, the agencies secured three Gold, two Silver and two Bronze Dragons.
Synergy Advertising secured five Dragon honours for PSO, comprising one Gold Dragon for the Safety Starts Young campaign, one Gold Dragon and one Bronze Dragon for the Made in Pakistan campaign, and one Silver Dragon and one Bronze Dragon for the Blaze Xtreme campaign.
Synite Digital secured two Dragon honours for KFC Pakistan, comprising one Gold Dragon for the Champions Deal (Wicket Gone, Zinger On) campaign and one Silver Dragon for the HotShot Shakers campaign.
Speaking on the wins, Synergy Group Chairman and CEO Mr. Ahmed Kapadia said, “For Synergy Group, these wins at the Dragons of Pakistan are a powerful affirmation of our creative philosophy and our belief that ideas born in Pakistan, rooted in cultural truth and driven by strategic purpose, can command attention and set benchmarks. What makes this achievement especially meaningful is the breadth and diversity of work recognised across our clients, campaigns and teams. It reflects a belief at the heart of Synergy that creativity must do more than communicate. It must move people, build brands and deliver results. I am immensely proud of our teams and grateful to our clients for the trust that enables brave work. Together, we are not simply winning awards; we are elevating the standard of Pakistani creativity.”
The strong result reflects Synergy Group’s ability to combine local insight, strategic thinking and creative innovation to develop campaigns that connect with audiences and deliver tangible value for our clients. It further strengthens the Group’s standing as one of Pakistan’s most recognised marketing communications networks.
Since its inception in 1999, Synergy Group has built a consistent record of success at leading industry platforms. This sustained recognition reflects the Group’s commitment to creativity, effectiveness and raising the standard of advertising and marketing in Pakistan.
