This Independence Day, Sarsabz, the flagship brand of Fatima Fertilizer, has launched “Dil Se Dekho Sarsabz Pakistan,” a nationwide digital campaign inviting Pakistanis to celebrate the country’s true spirit by sharing authentic stories of their hometowns.
Inspired by the belief that Pakistan’s greatest strength lies in its people, Dil Se Dekho Sarsabz Pakistan invites citizens to celebrate the country’s rich culture, breathtaking landscapes, vibrant traditions and resilient communities by creating a short video showcasing what makes their hometown unique. Every story is different, yet together they reflect the shared spirit of Pakistan, reinforcing the belief that our diversity is not what divides us—it is what unites us as one proud nation. To participate, entrants must upload their video on their public social media accounts using the official Sarsabz Pakistan Challenge audio, include the hashtag #DilSeSarsabz, and tag the official Sarsabz social media pages.
Participants will have the opportunity to win exciting grand prizes, while weekly winners will also be rewarded with special prizes throughout the campaign. The initiative is designed to recognize and celebrate the most creative and inspiring stories shared by participants from across the country showcasing the Pakistani people, culture, traditions, cuisine, landmarks, natural beauty or hidden gems.
Speaking about the campaign, Ms. Rabel Sadozai, Director Marketing & Sales, Fatima Fertilizer, said: “Pakistan is a nation rich in stories waiting to be told. Through ‘Dil Se Dekho Sarsabz Pakistan’, we want to inspire every Pakistani to celebrate the places they proudly call home and showcase the beauty, diversity and resilience that define our country. Every city, town and village has something unique to offer, and this campaign provides a platform for people to share those stories with the nation. This Independence Day, we invite everyone to join us in celebrating a Pakistan that flourishes through the strength, pride and spirit of its people.”
Sarsabz invites Pakistanis from every province, city, town and village to take part in the campaign and show the Pakistan they know best—because the most inspiring stories of the nation are those seen Dil Se. The deadline to submit entries is 14th August.
