Riyadh Air, Saudi Arabia’s new national carrier and a PIF company, today announced it is expected to reach the major milestone of one million members this month. The milestone marks a significant achievement for the rapidly growing community, highlighting the strong momentum behind Sfeer since its launch.
To celebrate this landmark achievement, the one millionth person to join Sfeer will receive one million Sfeer Points and become the program’s final Founding Member. Sfeer will also ensure its Founding Member community shares in the celebration. Two existing Founding Members, selected at random from those who have been part of the journey from the beginning, will each receive 250,000 Sfeer Points.
The one million Sfeer Points could unlock more than 120 one-way redemption flights in Economy with Riyadh Air across its expanding network. For a family of five, that could mean travelling together on two Economy round trips every year for four years, creating eight family getaways and countless memories along the way. Or, gather four of your closest friends and turn the group chat into a getaway, with enough Sfeer Points for all five of you to enjoy approximately three Business Class round trips together. Actual redemption options and value will vary depending on destinations, availability and applicable redemption requirements.[1]
Born in Saudi, Built for the World. Sfeer is a Lifestyle Membership powered by Riyadh Air, inspired by a generation in motion and designed to extend the Riyadh Air experience be requirements. It brings together travel, lifestyle, benefits, experiences and partnerships within a growing community shaped by sharing, connection and the spirit of Saudi generosity.
Reaching one million members will represent a significant milestone in Sfeer’s journey, achieved in less than a year and reflecting the growing interest in a new type of membership experience that goes beyond the traditional airline journey. As the community continues to grow, Sfeer is expanding its ecosystem of benefits, partnerships and experiences for members around the world.
Members already benefit from Sfeer Points that never expire currently have no fixed expiry under the Sfeer Terms and Conditions, complimentary in-flight Wi-Fi, ‘Best Offer Guaranteed’, and a growing range of partner benefits and experiences. Partners including Hilton, Uber and muvi Cinemas bring added value to the Lifestyle Membership beyond the journey, with further partnerships and benefits continuing to be introduced.
Kim Hardaker, VP Loyalty and Sustainability at Riyadh Air, said: “Reaching one million Sfeer members is a remarkable milestone in the journey we are building together with our community. Sfeer was created to be more than a traditional loyalty program, bringing together travel, experiences, benefits and partnerships in a way that reflects the generosity and ambition of Saudi Arabia. Awarding one million Sfeer Points to the millionth Sfeer member and our final Founding Member is our way of celebrating the community that has helped bring Sfeer to life. If you want to be our million-Points winner, join Sfeer today. And as we welcome our millionth member, we also want to celebrate those who have been with us from the start, with two members selected at random to receive 250,000 Sfeer Points each, with 500,000 Sfeer Points awarded in total. This is only the beginning, as our community continues to grow, so will the experiences and possibilities that Sfeer can offer.”
Sfeer is a name shaped by meaning. In Arabic, it evokes an ambassador, embodying generosity, hospitality and connection. In English, it echoes a sphere, a world in motion where community meets possibility. Together, these ideas reflect Sfeer’s ambition to bring members closer to travel, experiences and everyday possibilities in Saudi Arabia and beyond.
As Sfeer approaches one million members, it is set to enter its next phase of growth, with more ways to connect, share and engage. Members will, when this feature becomes available, be able to share Sfeer Points with friends and family, alongside new challenges and community-focused features. Coming soon, members will also be able to progress with Level Points, reflecting their journey with Sfeer and bringing them closer to new benefits, recognition and experiences as they move forward. As Riyadh Air expands its network and partnerships, Sfeer will continue to make membership more social, flexible and rewarding, connecting members to more travel, Lifestyle and everyday experiences. Born in Saudi, Built for the World.
The Sfeer loyalty programme, including earning, redemption, validity, sharing and member benefits, is governed by the Sfeer Terms and Conditions [Link]. The one-million-member campaign, including eligibility, winner selection and the award of Sfeer Points, is also subject to separate campaign terms and conditions [Link].
