Leading telecom and digital services provider, Pakistan Telecommunication Company Limited (PTML), through its brands Ufone and Telenor, has partnered with myco, the fastest-growing streaming OTT platform in South Asia and the MENA region, to bring exclusive discounted access to English Premier League (EPL) packages for its customers. The arrangement makes premium football entertainment more accessible to fans across Pakistan.
Under the three-month promotional offer, Ufone and Telenor customers will receive an exclusive 55% discount on all myco EPL packages during the first month. The offer will continue into the second and third months, with customers eligible for 15% off the Monthly Pass, 30% off the Quarterly Pass, and 50% off the Seasonal Pass.
The partnership reflects PTML’s continued focus on expanding its digital lifestyle proposition beyond traditional connectivity by bringing customers greater value through relevant entertainment and digital experiences. By collaborating with a leading digital content platform such as myco, PTML is creating differentiated entertainment opportunities tailored to the interests of its diverse customer base.
Commenting on the partnership, Syed Atif Raza, Chief Commercial Officer, PTML said, “At PTML, we are committed to enriching the everyday experiences of our customers by extending value beyond connectivity. Football enjoys an immense following across Pakistan, and this partnership with myco enables us to bring one of the world’s most celebrated sporting competitions closer to our customers through exclusive and affordable access. By combining the reach of Ufone and Telenor with myco’s premium streaming platform, we are delivering relevant entertainment experiences that resonate with our customers’ passions while reinforcing our commitment to providing innovative digital lifestyle offerings.”
Umair Masoom Usmani, Founder and Group CEO, myco said “Football has an incredible ability to bring people together, and through this partnership with PTML, we are making the Premier League more accessible for millions of passionate fans across Pakistan. By combining myco’s premium streaming experience with Ufone and Telenor’s extensive reach, we are offering audiences meaningful value and a simpler way to enjoy the sport they love.”
The English Premier League is one of the world’s most-watched sporting competitions that have a massive following in Pakistan. Eligible customers can access the exclusive myco offer through PTML’s digital platforms, including the My Telenor and UPTCL apps, and will be redirected to the relevant myco journey to avail the discounted packages. The promotional offer will be available for three months exclusively for eligible Ufone and Telenor customers.
