Pakistan Telecommunication Company Limited (PTCL) is expanding its consumer device portfolio with the launch of the Apple iPhone 18 Pro series across its Service Centers, in partnership with Mercantile, Apple’s Authorized Distributor in Pakistan.
Beginning with the official launch, customers will be able to purchase the iPhone 18 Pro series at five PTCL Service Centers in Islamabad, Lahore and Karachi. The offer brings together the device, warranty, protection and PTCL connectivity services through the company’s established retail network. The offer reflects PTCL’s vision of delivering a richer digital experience by making premium technology more accessible and bringing the latest devices together with high-speed connectivity.
Customers purchasing an iPhone 18 Pro series through PTCL will receive a two-year warranty, comprising one year from Apple and an additional year from Mercantile, along with a 12-month protection plan. Device purchases will also include complimentary PTCL connectivity benefits. Multiple payment options will be available at purchase.
The offer furthers PTCL’s broader strategy to develop its consumer device and electronics business alongside its core connectivity portfolio. With 194 Service Centers and Joint Shops across 96 cities, PTCL is leveraging its existing retail footprint to offer customers access to premium devices alongside fixed broadband and Flash Fiber services.
Commenting on the launch, Amad Khan, Chief Marketing Officer, PTCL, said, “Our ambition is to make the PTCL Service Centre experience more relevant to the way customers live and connect today. The availability of the iPhone 18 Pro series through our partnership with Mercantile brings together a premium device, trusted after-sales support and PTCL connectivity in one proposition. It is another step in evolving our retail network beyond connectivity and into a broader destination for technology and digital services.”
Nauman Durrani, CEO, Mercantile Pakistan, said, “We are pleased to partner with PTCL in bringing the iPhone 18 Pro series to customers through its established retail network. The partnership combines Mercantile’s role as an Apple Authorized Distributor and Apple Authorized Service Provider with PTCL’s extensive customer reach, providing customers with access to genuine Apple devices, official warranty coverage and after-sales support.”
The latest offering builds on PTCL’s experience with the previous iPhone 17 Series launch, during which its Service Centers recorded the highest device volumes achieved to date through the channel. The iPhone 18 Pro series proposition further enables customers to pair their device purchase with PTCL fixed broadband and Flash Fiber services, allowing device and home connectivity requirements to be addressed through a single retail interaction.
