Novo has reduced the price of its weight loss treatment in Pakistan, reinforcing its commitment to making obesity care more accessible for those who may benefit from evidence-based treatment and support.
Obesity affects millions of Pakistanis and is associated with a range of serious health conditions. While awareness of obesity and its impact on health continues to grow, access remains an important consideration for many individuals seeking professional support for weight management.
Guided by its commitment that Lasting Health Starts Now, Novo is focused on helping people take meaningful steps towards better long-term health. In Pakistan, this purpose comes to life through Live Lighter, which aims to reduce barriers to obesity care and encourage meaningful conversations with healthcare professionals about long-term weight management.
Mehtaz Sultan Khan, General Manager, Novo Pakistan, said, “Through Live Lighter, our goal is to help more people access evidence-based and quality support. We will continue working with healthcare professionals and other stakeholders to improve obesity awareness, support earlier intervention and expand access to obesity care across Pakistan.”
