Master Changan Motors Limited (MCML), Pakistan’s No.1 new entrant and leading Chinese automotive brand, is preparing to introduce CHANGAN NEVO in Pakistan—marking the next major step in bringing Changan’s Global House of Brands to the local market.
The announcement builds on Master Changan’s rapid rise in Pakistan. In 2025, the company became the country’s fourth-largest automobile brand, with more than 75,000 vehicles on the road. Backed by local manufacturing, Pakistan’s largest dedicated EV-equipped dealership network—with 29 dealers across 19 cities—and successful products across multiple segments, Master Changan has established the scale, capability and customer confidence needed for its next phase of growth.
This next phase is rooted in Changan’s own Global multi-brand architecture. It is the same global portfolio through which Changan serves different customers and mobility needs around the world. Master Changan is now bringing this architecture to Pakistan through four distinct passenger-vehicle brands:
- CHANGAN — Trusted mainstream mobility that combines quality, technology and value for everyday progress.
- NEVO — Intelligent new-energy mobility designed to make electrification accessible to the mainstream.
- DEEPAL — Progressive premium new-energy mobility created for a generation ready to embrace the future.
- AVATR — Intelligent luxury where expressive design, advanced technology and human emotion come together.
This vision was first previewed by CEO Danial Malik at the Pakistan Auto Show 2025 under the promise of ‘One for Everyone,’ where Master Changan outlined plans to bring four brands and 11 products offering a wider choice of segments, price points and powertrains, spanning ICE, HEV, PHEV, REEV and BEV technologies. With the introduction of NEVO, that promise is now moving closer to reality.
Created by Changan for the era of digital intelligent mobility, NEVO is Changan’s mass new-energy brand. It is designed to make advanced electrification more accessible and relevant to everyday customers rather than limiting it to a premium or niche audience. Across its global portfolio, NEVO offers intelligent sedans, SUVs and lifestyle vehicles through Battery-Electric and Range-Extended electric powertrains.
Introduced in 2023, NEVO comes with powerful momentum. It has cumulative sales of more than 600,000 vehicles in just three years, with three key models ranking among the top three in their respective segments. Changan has set an ambition for NEVO to reach annual sales of 1.5 million vehicles by 2030 globally, positioning it as an important pillar of the Group’s new-energy future.
Speaking on the occasion, Mr. Danial Malik, Chief Executive Officer Master Changan Motors Limited, said: “NEVO is our commitment to bring mass electrification to Pakistan by making intelligent new-energy mobility progressive, practical and accessible at scale.”
In Pakistan, NEVO will introduce five models over the next three years across Sedan, SUV and Pickup Truck segments, including three NEV products spanning BEV, PHEV and REEV powertrains in its first year. The brand’s Pakistan journey will begin with NEVO Hunter, Pakistan’s first and only Range-Extended 4×4 truck, bringing intelligent new-energy mobility to one of the country’s most exciting automotive categories. Further details will be revealed soon.
By bringing NEVO to Pakistan, Master Changan is doing more than adding another name to its portfolio. It is bringing another major pillar of Changan’s Global House of Brands to Pakistani customers and opening a new mainstream pathway into intelligent electrification. Stay tuned for more details about NEVO and what it will bring to Pakistan.
