Author: yasir

TECNO has officially launched the new Spark 40 Series in Pakistan, introducing the Spark 40 Pro+ and Spark 40 Pro. Designed for today’s fast-moving, style-conscious generation, the series combines an ultra-slim design, advanced performance, and innovative features at prices that remain within reach.Both models in the Spark 40 Series share a premium build that is slim, lightweight, and durable, paired with a vivid 1.5K AMOLED Display offering a smooth 144Hz Refresh Rate and exceptional 4500nits peak brightness for clear viewing experience in any light. The series is powered by a 5200mAh Long Lasting Battery with 45W Super Charging, and delivers…

Muhammad Zohaib Khan, the former chairman of Pakistan’s IT industry association P@SHA, has been recognized as the Pride of Pakistan for his services to the country’s IT industry. His announcement was made on the eve of 78th Independence Day Celebrations at Jinnah Stadium, Islamabad. Muhammad Zohaib Khan was the only P@SHA Chairman and one of a few businessmen from the IT industry who were given the recognition. He has been associated with the IT industry for over two decades and has represented Pakistan at various global platforms in different capacities, receiving numerous titles for his dedication and service to the…

Central Business District Punjab (CBD Punjab) became the epicentre of Independence Day celebrations in Lahore, as the newly inaugurated state-of-the-art CBD Route 47 took center stage in commemorating Pakistan’s 78th Independence Day. Named after the historic year of Pakistan’s independence and inspired by the vision of the Father of the Nation, Quaid-e-Azam Muhammad Ali Jinnah, CBD Route 47 holds special significance. This landmark road has been developed at the very site where Quaid-e-Azam first landed after partition, serving as a tribute to his leadership and unwavering commitment to a progressive Pakistan. The celebrations transformed CBD Route 47 and Kalma Underpass…

Onic proudly marks its second anniversary, celebrating two years of transforming Pakistan’s telecommunications landscape through a fully digital, end-to-end customer experience. As the country’s first fully digital telecom brand, Onic empowers users with complete control over their mobile journey, free from the limitations of traditional telecom. Built for digital natives, the brand champions freedom, flexibility, and transparency, fostering a loyal community that views Onic as a partner in their connected lifestyle. Since launch, Onic has eliminated the need for physical interactions, enabling customers to activate SIMs, manage accounts, recharge, and access support entirely through intuitive mobile and web platforms. This…

In a heartfelt celebration of Pakistan’s Independence Day, Fatima Fertilizer brought together the power of music and national pride through its first-ever ‘Dil Se Sarsabz’ Milli Naghma Competition, held in Islamabad. The campaign invited individuals from across the country to record and share their renditions of classic patriotic songs on TikTok using the hashtag #DilSeSarsabz.From hundreds of digital entries, ten finalists were shortlisted to perform live in front of a distinguished jury panel at the grand event. The legendary singer and music producer Haroon Rashid joined as a juror, lending his expert judgment to select the top three winners.The event…

In a pioneering move to promote financial empowerment in the education sector, ABHI, a leading embedded finance platform, has partnered with Riphah International University, one of Pakistan’s most respected higher education institutions, to introduce Earned Wage Access (EWA) for its faculty and staff. Through this collaboration, Riphah International University employees can now access a portion of their earned salaries instantly, before payday, anytime and anywhere, via the ABHI mobile app or SMS. This innovative financial benefit enables employees to address urgent needs, manage their cash flow more effectively, and reduce their dependency on high-interest loans. “Our goal at ABHI is…

Coca-Cola Pakistan is celebrating the country’s Independence Day by integrating its iconic ‘Share A Coke’ campaign with Pakistan’s rich cultural motifs. “Share a Coke with Pakistan” features beautifully designed floats and carts, offering fans Independence Day-themed bottles and eye-catching billboards across the country adorned with traditional icons. Sunay Sanlı, General Manager of Coca-Cola İçecek (CCI), Turkish bottling partner of Coca-Cola Pakistan, said, “For decades, Coca-Cola Beverages Pakistan has been woven into the very fabric of this nation, connecting deeply with its culture, people, and economy. “Share a Coke with Pakistan” campaign celebrates this enduring bond that transcends business. With thousands…

On International Youth Day, Lahore Cares, a project of LifeAtLahore founded by civic leader Syed Kashf Ahmed (ShahofLahore), in collaboration with Alkhidmat Foundation, organised Lahore’s largest youth-led plantation drive, planting 6,500 trees to symbolise Pakistan’s 65 per cent youth population taking the lead in climate action. The #6500for65 initiative was held at the Ring Road–Multan Road interchange near Bahria Town. More than 30 youth societies, over 200 volunteers and 50 social media influencers participated, alongside community members, environmental advocates and representatives from Lahore’s minority communities, reflecting the campaign’s focus on inclusivity and interfaith harmony. Distinguished guests included Ben Warrington, head…

The Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), is set to celebrate the 78th Independence Day of Pakistan with unmatched patriotic fervour. This year’s celebrations will be held under the theme “Marqa-e-Haq” in line with CBD Punjab’s annual slogan, “Raho Sar Buland”, which inspires pride and unwavering commitment to the nation’s progress. The festivities reflect CBD Punjab’s pledge that there will be no compromise on the sovereignty and development of Pakistan, and every effort will be made for the defence of the motherland. The celebration plan demonstrates the authority’s dedication to…

Lucky Investments Limited (“Lucky Investments”) has been awarded an upgraded Asset Manager Rating of AM2+ with a Stable Outlook by the Pakistan Credit Rating Agency Limited (PACRA). This achievement reflects the Company’s exceptional growth in the Islamic asset management sector, securing over 4% market share within just a few months of operations. As a full-fledged Islamic asset management company, Lucky Investments is committed to becoming the premier choice for Shariah-compliant investment solutions in Pakistan. Its vision is anchored in sustainable growth, financial inclusion, integrity, and innovation. Commenting on the development, Mohammad Shoaib, CFA, CEO of Lucky Investments, said: “We are…