Alibaba.com, a leading B2B e-commerce platform, today announced the newly expanded pitch competition, CoCreate Pitch, which will take place at the Company’s annual flagship CoCreate event. The competition will allow global SMEs with product dreams to compete for a $1 million prize pool. Selected SMEs and entrepreneurs from Pakistan will have the opportunity to participate in the U.S. event held in Las Vegas from September 4-5, 2025. In addition to the CoCreate Pitch competition, Alibaba.com is also introducing CoCreate Europe, which will be held in London on November 14, 2025. Coinciding with World Micro, Small, and Medium Enterprises (MSME) Day on June 27th, this initiative highlights the commitment of Alibaba.com to supporting global SMEs.
The World’s Premier Product-Based Pitch Competition
Aside from hosting industry leaders and star entrepreneurs, the core of this year’s CoCreate event is CoCreate Pitch. Set to become the world’s premier product-based pitch competition, CoCreate Pitch will attract SMEs from around the globe, offering the opportunity for a unique blend of financial support, a diversified global supply chain, and mentorship.
- Two grand champions, one from each CoCreate event, will each receive a financial award valued at $200,000 (50% cash, 50% Alibaba.com sourcing credits).
- 20 winners will be awarded up to $40,000 each under the same terms.
- All participants gain free access to Alibaba.com’s AI-powered sourcing tools and supplier network, enabling rapid prototyping and cost-efficient production.
The competition spans 2-4 months, with submissions evaluated on innovation, feasibility, and market potential. Finalists will pitch live at flagship events in Las Vegas. Winners will be selected by a panel of industry leaders and investors.
“Pitching competitions have always been a highlight of CoCreate. The passion SMEs bring to their innovative product ideas, and their entrepreneurial energy, shines brightly on stage,” said Kuo Zhang, President of Alibaba.com. “This year, we’re thrilled to open this opportunity to entrepreneurs worldwide.”
SMEs and entrepreneurs interested in applying to CoCreate Pitch can post a 30-second video to Instagram or TikTok highlighting their business story or product. Posts need to include the hashtag #CoCreatePitch and tag @Alibaba.com_official. Alternatively, participants can fill out a registration form available at pitch.alibabacocreate.com.
Celebrating the Resilience of SMEs
Despite global economic uncertainty, SMEs continue to demonstrate resilience and a strong capacity to adapt and thrive. Recent data from Alibaba.com reveals that SMEs are actively positioning themselves for new opportunities. During the mid-year stock season, Alibaba.com has observed significant momentum in Pakistan, with the number of Pakistani exporters on the platform increasing by 30% year-over-year from April to June. Furthermore, in less than three months this year, the online transaction volume doubled, achieving a 100% growth compared to the previous six months since October last year.
“The ‘can-do’ spirit of SMEs inspired the first CoCreate event in 2023. Alibaba.com’s global supply chain empowers these businesses to turn their product dreams into reality,” said Liz Wang, Global Head of Commercial Strategy at Alibaba.com. “From ideation and production to financing and mentorship, we’re here to help them achieve their business goals.”
More information about CoCreate 2025 is available at alibabacocreate.com.
