SUMMAT, the contemporary luxury label led by Creative Director Summat Iqbal, marked its official launch with a high-profile event at Fuoco, Lahore, drawing some of the country’s most influential names in fashion, design, curation and digital culture.
An intimate preview of SUMMAT’s inaugural collections was presented to leading figures from Pakistan’s fashion and creative landscape, including Kamiar Rokhni, Mohsin Naveed Ranjha, Rehan Bashir, Fawad Khan, and Sadaf Fawad, alongside prominent stylists, models, fashion tastemakers, and socialites.
Guests explored the collection through curated installations and a couture craft table; a multi-dimensional introduction to SUMMAT’s precision-led tailoring and architectural design codes. Throughout the evening, Iqbal guided attendees through the process behind the pieces, highlighting the brand’s belief in clarity of form and the integrity of handcraft.
“SUMMAT is built on intention,” said Creative Director Summat Iqbal, “My vision has always been to create clothing defined by structure, craft and presence rather than trend cycles. I am proud to share my fashion journey in the presence of people who understand the intimacy of craft and the beauty of thoughtfully made clothing.”
The preview highlighted the label’s signature craftsmanship, including artisanal handwork, sculptural silhouettes and a colour palette ranging from ice blue and pistachio mint to deep teal, pearl nude and midnight black. Every piece reflects days of meticulous construction, resulting in one-of-one couture pieces
The launch marks SUMMAT’s first major engagement with Pakistan’s fashion community, establishing a strong foundation for the brand’s growth in a market increasingly receptive to contemporary, globally aligned luxury. Following the event, the SUMMAT studio is now open to the public at 4-B, H Block, College Road, Gulberg, Lahore, offering a dedicated space to experience the brand’s design philosophy firsthand.
