The Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), has unveiled Pakistan’s first and largest 3D anamorphic screen at CBD Vertex, located in Lahore Prime CBD Quaid District, bringing an international-standard digital advertising experience to Pakistan.
Titled “The Big One,” the state-of-the-art curved 3D anamorphic screen measures an impressive 122 feet by 70 feet and has been designed to deliver high-impact visual experiences. The screen will display static images, videos and immersive 3D animations, creating a dynamic digital canvas that will replicate the iconic visual appeal of New York’s Times Square.
CBD Punjab has introduced The Big One as a premium advertising platform, providing brands with an opportunity to achieve greater visibility and connect with audiences on an unprecedented scale. The massive digital screen is designed to transform the skyline of CBD Vertex into a vibrant destination for high-impact brand communication and advertising.
CEO CBD Punjab Imran Amin said, “CBD Punjab has always believed in creating landmarks that introduce Pakistan to the future. From developing Pakistan’s first Central Business District and Pakistan’s first IT City to introducing Asia’s first Blue Road, CBD Punjab has consistently pioneered innovation. With The Big One, we are once again introducing a first for Pakistan. Our philosophy is simple: big brands don’t whisper, they own The Big One. This screen will provide brands with a larger-than-life platform to showcase their identity, products and stories.”
The Big One further strengthens CBD Punjab’s vision of developing Lahore Prime CBD Quaid District as a modern, technology-driven and internationally competitive business destination. The screen will primarily be utilized for commercial advertising, offering businesses and leading brands a landmark platform for digital visibility.
With cutting-edge technology integrated into CBD Vertex, CBD Punjab continues to set new benchmarks in urban development, innovation and commercial infrastructure, reinforcing its position as a pioneer in Pakistan’s modern urban landscape.
