Author: yasir

Daraz Pakistan, the country’s leading e-commerce platform, is turning 10 and celebrating a decade of transforming how Pakistan shops online. To mark this special milestone, Daraz is launching the 9.9 Big Anniversary Sale from September 9 to September 17, a nine-day shopping festival filled with jaw-dropping discounts, thrilling surprises, and deals that customers will not want to miss. For 10 years, Daraz Pakistan has been at the heart of connecting millions of shoppers with their favourite products and brands. This anniversary is as much about the customers as it is about the platform’s journey, which is why Daraz is making…

The Saudi Tourism Authority (STA) has reinforced its commitment to the Pakistan market with the successful conclusion of a four-day B2B roadshow in Karachi and Islamabad. The initiative introduced exciting new MICE opportunities and destination experiences, further strengthening ties between the two countries’ travel and business sectors. The roadshow brought together Saudi stakeholders including leading hotels, destination management companies (DMCs), destination marketing organizations (DMOs), airlines, and transport providers with key Pakistani trade partners. Through one-on-one business meetings, B2B matchmaking, and MICE focused networking sessions, the program created new avenues for collaboration while showcasing Saudi’s expanding tourism offering. Saudi is positioning…

BingX, a leading cryptocurrency exchange and Web3 AI company, today announced the launch of BingX AI Master, the world’s first AI-powered crypto trading strategist and the newest addition to the BingX AI suite of tools. This new AI product marks a major step forward in BingX’s vision to make trading more intelligent, accessible, and user-first, setting a new benchmark for innovation in digital assets. BingX AI Master redefines the trading journey by guiding users end-to-end, from sparking ideas to simplifying execution and reviewing results with full transparency. By combining the strategies of five top digital investors with advanced AI optimization,…

A Provincial Advocacy Seminar on the elimination of cervical cancer through the introduction of the HPV Vaccine in Punjab was organized by EPI Punjab in collaboration with UNICEF at a local hotel in Lahore. The seminar was chaired by Dr. Samra Khurram, Director EPI Punjab, and attended by a distinguished panel including Prof. Dr. Tariq Iqbal Bhutta, senior public health expert and former Chair of NITAG; Dr. Qurat-ul-Ain Ahmed, UNICEF Health Team Lead; Dr. Noreen Zafar, Country Ambassador of the International Papilloma Virus Society; and Dr. Irtaza Ahmed, Technical Focal Person Gates Foundation Punjab. The event drew participation from senior…

Reinforcing its commitment to addressing evolving customer needs, Pakistani telecom operator, Ufone 4G has joined hands with oladoc, the country’s largest digital healthcare platform, to bring affordable and accessible healthcare to millions of Ufone 4G users across the country through oladoc’s extensive services. Pakistan continues to face a stark healthcare imbalance, with most doctors concentrated in urban centers while 62% of the population resides in rural areas. Primary health facilities in remote regions are often under-resourced, forcing families to travel long distances for even basic medical needs. By combining Ufone 4G’s nationwide reach with oladoc’s network of over 25,000 doctors…

In a progressive step toward employee financial empowerment, ABHI, aneobank of the future, has partnered with Jaffer Brothers (Pvt)Limited, one of Pakistan’s most diversified and trusted conglomerateswith a legacy spanning over 70 years, to introduce Earned Wage Access(EWA) for its workforce. This collaboration reflects the sharedcommitment of both organizations to prioritize employee welfare anddrive financial inclusion in Pakistan.Through ABHI’s EWA solution, Jaffer group employees can instantlyaccess a portion of their earned salary via the ABHI mobile app orSMS, within 30 seconds, anytime, anywhere. This innovative solutioneliminates the stress of waiting until payday, helping employeesmanage unforeseen expenses, reduce dependency on high-interest…

Punjab Skills Development Fund (PSDF) has trained over 1000 transgenders under Pehchan program – Skilling Program for Transgenders Under CM’s Skilled Punjab Initiative. According to the details, from salons in Lahore to IT startups in Multan, 1,054 transgender individuals have transformed their lives through PSDF | Pehchan program as majority of them entering the trained workforce for the first time in history. Furthermore, more than 980 transgenders individuals trained under the program have already secured jobs with reputable employers, while others are launching their own small businesses, marking a breakthrough for industry linkages and inclusion. This initiative directly supports the…

The Aga Khan Maternal and Child Care Centre (AKMCCC), Hyderabad, has inaugurated a state-of-the-art Level II Neonatal Intensive Care Unit (NICU). This facility brings specialised treatment closer to home, ensuring that families in Hyderabad and nearby districts no longer need to travel to Karachi or other cities when their newborns require critical care. Pakistan faces one of the highest rates of newborn mortality in the world. Each year, more than 246,000 newborns die due to preventable complications — an average of 675 babies every day within their first month of life (WHO, 2025). A major factor behind this crisis is…

The Pakistan Business Forum (PBF) has congratulated China on the 80th Anniversary of its victory in the War of Resistance against Japanese Aggression. In a message to the Chinese Ambassador in Pakistan, LCCI Former Executive Committee Member and PBF Lahore President Muhammad Ejaz Tanveer lauded the sacrifices and resilience of the Chinese people, terming the victory a milestone in the global struggle for peace and justice. Pakistan Business Forum Lahore’s Patron-in-Chief Riaz ul Hassan, Wadood Alvi Patron and Secretary Mahmood Ahmad joining their President in felicitation to China reaffirmed Pakistan’s commitment to its “iron brotherhood” with China and emphasized the…

Yango Pakistan, part of the global technology company Yango Group, is setting a new standard for how businesses connect with their communities and improve services in the country. For the first time in Pakistan, Yango introduced its global “Go to the Fields” initiative, placing executives on the frontlines of urban mobility to better understand the experiences of partner drivers and passengers. The program began in Karachi and Islamabad, where senior leadership spent a full day riding with partners and observing operations firsthand. “Go to the Fields” is the first program of its kind in Pakistan, designed to capture direct feedback…