Author: yasir

Women Tech Quest, the pioneer Tech Competition for Women in Pakistan,an initiative of 10Pearls, is a platform for students and professionalwomen to compete, learn, network and showcase their competency andtalent in tech. The 9th edition of Women Tech Quest took place on Feb15, 2025 and was physically held in Karachi, Lahore, and Islamabad.Over 3000 women from various fields of technology attended the event.WTQ was launched back in 2017 as a competition dedicated tohighlighting women in tech, providing them a platform to showcasetheir skills, gain wide-spread recognition, and win great cash prizesand exposure to further fuel their careers.Additionally, every year a…

On February 1 and 2, 2025, Zabeel Park in Dubai transformed into a haven for poetry lovers, music enthusiasts, and those who cherish the Urdu language. Jashn-e-Rekhta 2025 was more than just a festival; it was an experience where stories came alive, voices from different generations met, and language found new meaning in this digital world. When Poetry Met the People The festival opened with a Grand Mushaira (a symposium of Urdu poetry) featuring literary icons like Javed Akhtar, Zehra Nigah, and Abbas Tabish. It wasn’t just an exchange of verses; it felt like a conversation between eras. The session set the tone…

Zong 4G, Pakistan’s leading digital services provider, has made history by launching the industry’s first-ever AI-generated television campaign for the ICC Champions Trophy, redefining the future of advertising in Pakistan’s telecom industry. This pioneering campaign isn’t just a marketing milestone—it’s a game-changer for the entire industry, marking a bold leap into AI-powered storytelling. As a company that has consistently pushed the boundaries of innovation, Zong 4G is setting an entirely new standard in digital advertising, showcasing the limitless potential of artificial intelligence in crafting compelling, immersive, and data-driven consumer experiences. AI is no longer just a tool for automation; it…

Saudi is emerging as a top global travel destination in 2025, offering exciting new opportunities for Pakistani travelers. With over 2.7 million Pakistani travelers visiting Saudi in 2024 and an anticipated 2.87 million in 2025, the country is strengthening its accessibility and diverse experiences beyond religious tourism. Saudi is enhancing travel for various segments, including solo female travelers, destination weddings, and cultural exploration. Pakistani talent and travelers are making a significant impact on Saudi’s thriving tourism and entertainment industries. In 2024, Pakistani esports players dominated the Esports World Cup (EWC) in Riyadh, outshining over 1,700 competitors and showcasing their rising…

Zong 4G, Pakistan’s leading telecom operator, participated in Capacity Middle East 2025, solidifying its position in the region’s evolving digital infrastructure landscape. The event, held at the Grand Hyatt Dubai Conference & Exhibition Centre, UAE, provided a dynamic platform for the company to strengthen partnerships, explore new opportunities, and advance global connectivity solutions. Over the three-day event, Zong’s LDI and International Business (IB) team engaged with key industry leaders at Capacity Middle East. The platform brought together participants from 90 countries and over 800 companies. These interactions helped strengthen operator-to-operator relations and secure strategic bilateral agreements. Zong 4G partnered with…

In today’s world, smartphones must withstand far more than just daily use. From accidental drops to water exposure and screen scratches, durability has become a key selling point for users looking for longevity and reliability in their devices. But how exactly is smartphone durability measured? Durability is assessed through a range of standardized tests that determine a phone’s ability to handle real-world scenarios. Drop and shock resistance are tested by simulating falls from different heights onto various surfaces like marble and concrete. Phones with reinforced frames and shock-absorbing materials tend to perform better in these assessments. Structural integrity is examined…

FrieslandCampina Engro Pakistan Limited (FCEPL) announced its financial results for the year ended December 31, 2024. Despite experiencing 17% year-on-year sales growth in the first half of the year, driven by strong brand initiatives, increased consumer awareness, and customer-centric offerings, the imposition of an 18% sales tax on packaged UHT milk in July 2024 had a severely adverse impact, leading to a substantial decline in packaged milk volumes in the second half of the year. This taxation directly undermines government priorities to improve access to safe nutrition and support farmer livelihoods. The price gap between packaged and loose milk incentivizes…

Ajoka Theatre will premiere its latest production, Lawrence in Lahore, on February 17, 2025, at the Ali Institute, Ferozepur Road, Lahore. This bilingual play, written and directed by Shahid Nadeem, explores a lesser-known chapter of British intelligence officer T. E. Lawrence’s life after World War I, focusing on his involvement in key events in South Asia during the 1920s. Lawrence in Lahore delves into Lawrence’s mysterious time in Lahore and the surrounding region, where he was reportedly involved in political maneuvering in Afghanistan and Kashmir. The play examines his secretive role in events that shaped the region, including the overthrow…

Pakistan State Oil (PSO), the nation’s energy leader, delivered a stable performance in 1HFY25, posting a net profit of PKR 11.2 billion and gross sales of PKR 1.74 trillion. The company’s Board of Management reviewed the group’s performance for the half-year ended December 31, 2024, in a meeting held on February 13, 2025. The group reported a net profit of PKR 9.1 billion translating into earnings per share of PKR 19.48. Despite a volatile market landscape, the petroleum industry maintained a steady course during the first half of the fiscal year. PSO effectively managed the resulting industry pressures, providing a…

Pakistan’s largest fintech services provider, JazzCash, and the country’s leading digital microfinance bank, Mobilink Bank, have been nominated for prestigious awards at the Global Mobile (GLOMO) Awards 2025. The winners will be announced at the upcoming Mobile World Congress (MWC) 2025 event. JazzCash earned its GLOMO 2025 nomination in the ‘Best Fintech Innovation’ category for its Tap Pay for Business offering. This nomination is yet another recognition of JazzCash’s innovative approach, the first of its kind globally, allowing over 360,000 merchants and businesses to accept payments from contactless cards or smartphones with a simple tap on an NFC-enabled Android device.…