Author: yasir
Zindigi, powered by JS Bank, has formalized a strategic agreement with the Azad Jammu & Kashmir (AJK) Police to modernize the region’s traffic fine issuance system through advanced digital solutions. This collaboration marks a transformative shift from traditional paper-based systems to a modern, fully digital framework, redefining traffic management. Zindigi will equip AJK Police with handheld smart devices integrated with Bluetooth-enabled printers, allowing officers to issue traffic fines digitally and in real-time. Furthermore, citizens will have the ability to pay their fines instantly via a range of modern payment methods, including mobile wallets, ATM/debit cards, credit cards, and QR codes,…
Pakistan’s leading digital microfinance institution, Mobilink Bank, has added yet another feather in its cap by winning silver for its ‘Invisible Heirs’ campaign at the prestigious Dubai Lynx Awards 2025 – the MENA region’s biggest creative and marketing event. The campaign excelled in the Creative Strategy Corporate Purpose & Social Responsibility category for elevating consciousness against the systemic denial of inheritance share for most women in Pakistan. Mobilink Bank’s campaign tackles gender-based financial inequality head-on to foster financial autonomy for women. The campaign featured a powerful video narrative highlighting women’s emotional and societal challenges in securing their inheritance, sparking a…
The findings of a major international clinical trial EFFORT, recently presented at a conference hosted by Aga Khan University (AKU), offer new hope for the global fight against Plasmodium vivax malaria – the most prevalent strain in Pakistan accounting for over 80% of cases in the country. The results hold significant promise for transforming how the disease is treated and, ultimately, eliminated. Plasmodium vivax poses a particular challenge to malaria control because it can lie dormant in the liver and cause relapses weeks or months after the initial infection. In Pakistan, one of the greatest hurdles to malaria control is…
The eastern Turkish province of Erzurum, designated as the Economic Cooperation Organisation (ECO) Tourism Capital of 2025, is set to host the Palandöken Economic Forum on April 26-27, 2025. Founded as the Regional Cooperation for Development (RCD) in 1964 by the Islamic Republic of Iran, Islamic Republic of Pakistan and the Republic of Türkiye, the Forum was rechristened as the Economic Cooperation Organization (ECO) in 1985. The highly anticipated Forum, themed “An Equitable Future in a Smart World: Intelligent Economies and Global Inequality”, will bring together distinguished international figures, including state authorities, academics and business professionals, to discuss the impact…
Lucky Investments Limited has made history by executing the largest ever mutual fund launch witnessed in Pakistan. The newly established Asset Management Company has raised an unprecedented PKR 50 Billion during the Initial Public Offering (IPO) of its Lucky Islamic Money Market Fund, shattering all previous subscription records. This landmark achievement marks an extraordinary milestone in Pakistan’s financial sector, where investors nationwide demonstrated overwhelming confidence in the company’s first Shariah-compliant offering. The record-breaking subscription underscores robust demand for Islamic financial products and firmly positions Lucky Investments’ place as a promising new player in Pakistan’s Asset Management Industry. Lucky Islamic Money…
The Developing Resilient Environment and Advancing Municipal Services (DREAMS) project, a flagship initiative jointly funded by the Asian Development Bank (ADB) and the Government of Punjab, is poised to gain renewed momentum after a major procedural hurdle was cleared in this week. The Local Government & Community Development Department has officially dismissed a petition that had challenged the legitimacy of the Joint Venture involved in a key contract—paving the way for the project’s progression. Launched in November 2024, the DREAMS project aims to revolutionize municipal services and urban infrastructure across Punjab. Designed in accordance with international best practices and governed…
In a world that demands more, OPPO is stepping up to redefine what a mid-range smartphone can be. OPPO is set to introduce its latest masterpiece, the OPPO A5 Pro, a device that redefines elegance, durability, and intelligence. With Pro Shock and Water Resistance, Pro AI, and Pro Style, this upcoming device is ready to redefine the smartphone experience. OPPO has achieved a breakthrough in water and shock resistance, bringing super durability and reliability to the OPPO A series. For those who strive to be a Pro in every aspect of life, the OPPO A5 Pro is more than just…
Dear Sir, I would be highly obliged if you could accommodate the following NRL’s press release. NRL Discovers Significant Copper-Gold Mineralization in Chagai, Balochistan Islamabad, April 08: –National Resources Limited (NRL) has discovered significant copper-gold mineralization in Chagai, Balochistan. This was announced by Muhammad Ali Tabba, Chairman National Resources Limited and CEO Lucky Cement Limited while addressing the participants at Pakistan Minerals Investment Forum 2025 today. NRL, a 100% Pakistani privately owned company and a subsidiary of Fatima Fertilizer, Liberty Mills Limited, and Lucky Cement, was awarded a lease in October 2023. The licensed area contained two known porphyry prospects…
Cheezious, Pakistan’s leading fast-food brand, has joined hands with Peshawar Zalmi to launch their official PSL anthem, “Jeet Ka Rang X Warka Dang” — a thrilling fusion of cricket passion, cultural pride, and youthful energy. More than just a song, the track is a powerful vibe, a movement, and a rallying cry for fans across the nation. This anthem is the musical soul of Cheezious’ and Zalmi’s powerful collaboration. With pulsating beats, high-octane visuals, and lyrics that channel the unstoppable spirit of cricket and youth, the anthem is already setting social media on fire. “Jeet Ka Rang X Warka Dang”…
The Pakistan Footwear Machinery & Material Show (PFMMS) 2025, organized by the Pakistan Footwear Manufacturers Association (PFMA), is set to be a game-changing event for Pakistan’s footwear industry, bringing together a record-breaking 250+ exhibitors from around the world. For the first time, leading companies from China, Italy, Hong Kong, Vietnam, Germany, and more than 8 other countries will converge in Pakistan, making it a landmark event in the country’s industrial landscape. With an expected footfall of over 20,000 visitors, PFMMS 2025 is designed to be the largest-ever platform for footwear manufacturers, suppliers, and industry leaders to connect, collaborate, and revolutionize…