Author: yasir

TCL, Pakistan’s No. 1 LED TV brand, and iconic audio innovator Bang & Olufsen hosted an exclusive behind-the-scenes creator experience in Struer, Denmark, the birthplace of Bang & Olufsen’s legendary acoustic craft. Held from September 8–9, the immersive program brought together a prominent group of creators from across the Middle East, Africa, and South Asia, including Pakistan, each representing a different cultural lens to explore the meticulous sound engineering, tuning, and innovation behind the ‘Audio by Bang & Olufsen’ integration in TCL’s latest 2025 QD-Mini LED TVs, including their premium flagship C7K and above series. A Deep Dive into Craftsmanship…

IPAK group has recorded net profit of Rs. 664 million against loss of Rs 571 million last year, driven by enhanced efficiencies and cost control. Consolidated sales grew by 51% to Rs 34 billion resulted in higher capacity utilisation impacting profitability positively. The Board of Directors has recommended a cash dividend of Rs.0.60 per share (equivalent to 6 %), alongside the issuance of 5% bonus shares. This combined pay-out underscores the Board’s confidence in the Company’s earnings resilience, healthy cash flows, and strong balance sheet. Profit attributable to IPAK shareholders at Rs 1,202 million VS Rs 91 million in previous…

Education Malaysia Global Services (EMGS) successfully hosted the Study in Malaysia Education Fair 2025 at Pearl Continental Hotel, Rawalpindi, on 18th September 2025, drawing a large turnout of students, parents, and academic professionals from across Pakistan. The event showcased 12 leading Malaysian universities offering world-class degree programs, scholarships, and professional development opportunities. Representatives provided detailed guidance on admissions, visa procedures, campus life, and future career prospects, giving students a complete roadmap for studying in Malaysia. The Expo was inaugurated by the High Commissioner of Malaysia to Pakistan, who praised the deep-rooted cultural and educational relations between Malaysia and Pakistan and…

The Department of Communication Design at the Indus Valley School of Art and Architecture (IVS) successfully concluded its much-anticipated three-day Film Festival, held from 12th to 14th September, celebrating the creativity, talent, and vision of Pakistan’s next generation of filmmakers. The festival featured 37 short films across multiple genres, with documentaries and animations introduced as categories for the first time. Screenings, workshops, and panel discussions provided a vibrant space for learning, collaboration, and creative exchange. The opening ceremony on 12th September was followed by a thought-provoking panel discussion “Social Media Filmmakers: From the Silver Screen to Digital Screens”featuring Ali Gul…

With more Pakistanis than ever streaming for their daily dose of music, Spotify’s Free experience remains a simple and fun way to listen, connect and share music for free. From searching and playing any track or jumping right into something your friend just shared, the Spotify Free experience gives listeners across Pakistan the freedom to soundtrack their everyday moments. More control: Freedom to play, search, and shareBecause most users in Pakistan start their Spotify journey on the Free experience, Spotify makes it as easy as possible to enjoy music, while helping you discover new music or listen to an artist…

Hemani’s Dr. Herbalist has launched an exciting new TVC for its Shilajit Gummies, featuring the legendary cricketer and brand ambassador Wasim Akram in a never-seen-before avatar of a Kung Fu master. The campaign delivers a powerful message of strength, stamina, and natural vitality, values that are embodied both by the Shilajit herb and by Akram himself. The Kung Fu master portrayed by Wasim Akram symbolizing discipline, energy, and peak performance. His striking new persona reflects the herbal power of Shilajit Gummies, designed to help consumers unlock their inner strength and elevate their lifestyle with a natural edge. As the brand…

In a landmark move for Pakistan’s innovation and sustainability landscape, Xenith Public Relations (XPR) has entered into a strategic partnership with Team Envision – PNEC-NUST, the country’s pioneering youth-led engineering society, to elevate their communications strategy and reinforce Pakistan’s voice on global platforms. The partnership was formalised through a Memorandum of Understanding (MoU) signed by Ms. Sereen Atif, Faculty Advisor at PNEC-NUST, and Mr. Raheel Nabi, Chief Executive Officer of Xenith PR. This collaboration will not only strengthen Team Envision’s 360-degree communications and industry outreach but also enhance their participation at the Shell Eco-Marathon 2026, one of the world’s most…

Wego, the number one travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has announced its expansion in Pakistan as part of its continued growth strategy across key emerging markets. With Pakistan’s travel sector witnessing steady growth and a rising demand for both domestic and international trips, Wego is entering the market at a pivotal time. The company aims to provide travelers with greater convenience, localized payment options, and access to the best deals on flights, hotels, and more — all tailored to the needs of Pakistani users. As part of this expansion,…

Mashreq, one of the leading financial institutions in MENA region, has officially announced the commercial launch of its full services digital retail bank in Pakistan, Mashreq Bank Pakistan, in the presence of His Excellency Prime Minister Muhammad Shehbaz Sharif, in Islamabad. This marks the first full-scale international deployment of Mashreq’s award-winning digital banking platform outside the UAE and a pivotal milestone in Pakistan’s digital banking journey. The event was also graced by key state and regulatory dignitaries including Senator Muhammad Aurangzeb, Minister of Finance & Revenue, Jameel Ahmad, Governor, State Bank of Pakistan, Mr. Mohammad Sultan Al-Kaitoob, Head of the…

the global sensation Idol franchise making its way to Pakistan for the very first time, excitement continues to build as MHL Global announces 313 Productions as the official production partner for Pakistan Idol. The show will be produced by Badar Ikram, an accomplished name in the industry, and the show is scheduled to premiere on 27th September 2025. As Pakistan’s most ambitious reality television project to date, Pakistan Idol promises to set new benchmarks for production quality, audience engagement, and talent discovery. Phase 2 of nationwide auditions is currently underway, with thousands of aspiring singers stepping forward in the hope…