Author: yasir

Saudi continues to strengthen its ties with Pakistan by offering travellers more opportunities to discover its diverse destinations, culture, heritage and experiences. From the heritage landscapes of AlUla and Diriyah to the energy of Riyadh and Jeddah, the coastline of the Red Sea and new developments such as Qiddiya, Saudi offers a growing range of experiences for Pakistani travellers. Pakistan continues to be one of Saudi’s key priority markets in the Asia-Pacific region, underlining the depth of travel ties between the two countries and the growing interest in Saudi as a destination. Saudi’s destination landscape continues to expand with major…

Spotify is introducing a new label for AI-generated artist identities, called “AI Personas.” The label is designed to give listeners more transparency when an artist profile presents an AI-generated, human-like identity rather than a real person. The new label marks another step in Spotify’s broader commitment to building trust and authenticity between artists and fans, ensuring listeners can have confidence in who they are listening to on the platform. True artist-fan connection can only be built on a foundation of trust and authenticity. In music, that means listeners need to be able to trust that the artist behind the music…

BYD Pakistan – Mega Motor Company (MMC) has launched the BYD Freedom Festival, a limited time offer that gives customers a complimentary 7kW home charger and free installation on any BYD vehicle booking, offering savings of up to PKR 250,000*, along with the chance to win an exclusive trip to BYD Headquarters in China. The complimentary 7kW home charger adds greater convenience to the BYD ownership experience, enabling customers to charge their vehicles at home with a faster and more efficient charging solution. The offer also includes professional installation by BYD’s trusted charging partner, ensuring the charger is installed safely…

As part of its Independence Day campaign, ‘Pakistan Jitna Jawan’, Pakistan Telecommunication Company Limited (PTCL), in collaboration with the World Wildlife Fund for Nature (WWF), organized a tree plantation drive at the PTCL Training Academy in Islamabad under the banner of ‘Plant for Pakistan’, reaffirming a shared commitment to building a cleaner, greener and more sustainable Pakistan. Nadeem Khan, CEO, PTCL, and Rab Nawaz, Senior Director Programmes, WWF-Pakistan, participated in the plantation activity, joined by executive management from both organizations and members of the PTCL family. The initiative brought together employees and leadership in a collective effort to contribute towards…

This Independence Day, TECNO is making smartphone upgrades even more rewarding with an exciting limited-time offer on the CAMON 50 Series. From 8 to 20 August, customers who purchase a TECNO CAMON 50 Series smartphone will receive a TECNO Watch 3 Active, worth PKR 10,000, absolutely free. And that’s not all, customers who purchase online through the official TECNO website will also get a chance to win a Revoo Y06 electric bike worth PKR 151,000 through a lucky draw. At the heart of the promotion is the TECNO CAMON 50 Series, offering consumers a premium smartphone experience with advanced camera…

Young people must have a meaningful role in shaping education policies and systems that affect their lives, speakers said at the conclusion of the 17th National Convention on Youth Agency in Education 2026 in Islamabad today. Organised by the Society for Access to Quality Education (SAQE), the two-day convention brought together young people, policymakers, education officials, civil society and development partners to explore how youth agency in education can move beyond participation towards meaningful influence and action. A major milestone of the convention was the launch of the Pakistan Youth Agency Study, which identifies a youth-agency paradox in which the…

The Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), has unveiled Pakistan’s first and largest 3D anamorphic screen at CBD Vertex, located in Lahore Prime CBD Quaid District, bringing an international-standard digital advertising experience to Pakistan. Titled “The Big One,” the state-of-the-art curved 3D anamorphic screen measures an impressive 122 feet by 70 feet and has been designed to deliver high-impact visual experiences. The screen will display static images, videos and immersive 3D animations, creating a dynamic digital canvas that will replicate the iconic visual appeal of New York’s Times Square. CBD…

Big sale moments are an opportunity to get the “fitcheck” pieces you’ve been eyeing on. But scoring your next “aesthetic” look requires strategy to find the items you want at reasonable prices. Quality does not have to be expensive. Finding clothes that look great and last longer is all about shopping smart which is also good for the planet. Your next favorite wardrobe staple is just a search, snap, or circle away with Google as your digital shopping partner. 1. Plan your shopping strategy with AI Mode Mapping out your 7.7 haul across multiple e-commerce platforms can get overwhelming. AI…

Leading foreign investors continue to demonstrate strong confidence in Pakistan’s economic potential, with OICCI member companies alone investing over USD 23 billion in the country over the past decade, surpassing Pakistan’s cumulative net foreign direct investment (FDI) inflows of USD 21 billion during the same period. The findings, released in OICCI’s Members’ Contribution to the Economy 2025 report on Monday, reflect the sustained commitment of OICCI members to expanding their operations, reinvesting earnings and supporting Pakistan’s long-term economic development. The report highlights the significant contribution of OICCI member companies to Pakistan’s economy in FY2025. Collectively, they generated PKR 13.1 trillion…

Lucky Investments Limited (“Lucky Investments”) has been awarded AM1, the highest Asset Manager Rating by the Pakistan Credit Rating Agency Limited (PACRA), marking a historic milestone for the Company less than one and a half years after commencing operations in April 2025. The AM1 rating reflects PACRA’s highest opinion of an asset manager’s quality, recognizing exceptional standards of governance, investment management, risk management, operational excellence, internal controls, financial strength, and institutional capability. Achieving Pakistan’s highest asset manager rating within such a short period underscores Lucky Investments’ disciplined execution strategy, unwavering commitment to Shariah-compliant investing, and the confidence placed in the…