PMPKL, EYDS Join Forces for ‘Stride for Sustainability’ Beach Cleanup and Awareness Walk, successfully collect 431 Kgs of recyclable waste.
Pakistan (Muhammad Yasir) Philip Morris (Pakistan) Limited (PMPKL), in collaboration with the Entrepreneurship Youth Development Society (EYDS), organized the “Stride for Sustainability” beach cleanup and awareness walk at Clifton Beach, Karachi.
The event, held in alignment with Philip Morris International’s global anti-littering agenda, brought together participants from diverse backgrounds, united in their commitment to combating pollution and promoting recycling and waste management.
On this occasion, Ali Takesh, Managing Director, Philip Morris Pakistan and Afghanistan said “We are pleased to have partnered with EYDS for this important event. At Philip Morris, sustainability is at the heart of our operations. This beach cleanup drive reflects our commitment to reducing pollution and fostering environmental awareness. Together with EYDS, we have taken an important step towards creating a cleaner and more sustainable future. Events like these inspire real change, showing how every small effort contributes to a larger impact.”
During the event, participants were divided into three teams, each tasked with collecting the most recyclable waste along a 1.5 to 2 km stretch of Karachi’s coastline. A total of 431 KG of waste was collected by all the participants. Safety and participant well-being were prioritized, with clear guidelines on hydration, protective gear, and safe handling of waste. Renowned Pakistani artists Ali Safina, Faiza Saleem, Aijaz Aslam and Ahmed Memon also attended the event and participated in the beach cleaning activity.
Shaista Ayesha, Vice President at EYDS, highlighted the importance of collective efforts in driving lasting sustainability. “Our partnership with PMPKL for this initiative complements our mission to build a more conscious and responsible society. This beach cleanup drive is crucial not only for protecting marine and human life but also for raising awareness about the importance of anti-littering,” she said.
In addition to the cleanup, participants received valuable insights into recycling best practices, learning what materials could be recycled – such as plastics, metals, and glass – and how their actions contribute to promoting a circular economy. The collected recyclables will be handed over to local startups focused on innovative recycling solutions, ensuring that the waste gathered during the event is transformed into new materials and products.
