BingX, a leading cryptocurrency exchange and Web3-AI company, today announced it will renew its partnership with Chelsea FC, reinforcing its long-term position as a global leader in sports partnerships. The partnership with Chelsea FC has paved the way for BingX’s immersion into sports, evidenced by the recently announced partnership with Scuderia Ferrari HP. The extension with Chelsea demonstrates BingX’s strategy of aligning with world-class institutions, expanding its international presence, and connecting the rigorous discipline of elite teams with the performance of next-gen crypto trading.
Since the inception of the partnership, BingX and Chelsea FC have united under a shared philosophy symbolized by ‘Trained on Greatness’: discipline, precision, and continuous improvement.
This period was marked by Chelsea FC becoming World Champions, with their historic victory in 2025, alongside high-impact activations such as the “Trained on Greatness” campaign and John Terry’s appearance with BingX at TOKEN2049 Singapore, reinforcing both performance and global engagement. The extended partnership follows successful 2.5 years of collaboration, which saw BingX evolve from its entry as Official Sleeve Partner to the deep integration of an Official Training Wear Partner.
“By renewing our partnership with Chelsea FC, we are doubling down on our commitment to world-class sports partnerships,” said Pablo Monti, Spokesperson of BingX. “At the heart of this collaboration is a shared belief in the values that drive elite performance: discipline, preparation, and continuous improvement, aligning elite athletic performance and AI-powered crypto trading precision. Together with Chelsea FC, we are proud to join the club from daily preparation to brand storytelling, connecting our brands through visibility across training sessions, behind-the-scenes content, and global digital channels.”
John Rogers, Chelsea FC’s Head of Partnerships, said: “We are proud to extend our partnership with BingX, and continue the strong work delivered with our Principal Partner and training kit partner already. From day one, they have shared our vision of embracing innovation while putting fans and their community at the heart of everything we do together. This extension reflects the strength of our relationship and our belief in the potential of the digital world to enhance the experiences of our global fanbase.”
