Author: yasir

Jahanzeb Khan, President & CEO of easypaisa digital bank, emphasized that disruptive digital innovation, keeping local market insights and ground realities in mind, has the potential to drive full-scale financial inclusion across Pakistan, which currently has a financial inclusion rate of over 60%. Speaking at a panel discussion titled “Future of Global Finance is Local+Digital” alongside fintech and digital banking industry experts, Rob Cameron, Global Head of Acceptance Solutions at Visa, and Ahmad Habib Alhaddad, Senior Director – Product Development at STC Bank at the first edition of Money20/20 Middle East held in Riyadh from 15-17 September, Jahanzeb highlighted the…

The Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), has announced the availability of the last remaining retail and commercial units at CBD Walk in CBD Punjab Quaid District, a flagship lakefront development that has already been unveiled and successfully balloted. Following the overwhelming response to earlier rounds, this release marks the last opportunity for investors and businesses to become part of Lahore’s most dynamic retail, commercial, and entertainment hub. A total of 16 premium 4-Marla commercial units are being offered in CBD Walk, Quaid District, as shell & core-built units, designed…

Jaffer Brothers (Pvt.) Limited (JBL), in collaboration with Sindh Engro Coal Mining Company (SECMC) and Komatsu Limited, celebrated a major milestone with the delivery and deployment of more than 100 Komatsu machines at the Thar Coalfield Block II project. The achievement marks a new benchmark in Pakistan’s mining sector, highlighting the scale of operations and the strength of the partnership. At a ceremony in Karachi, the three organisations also signed a Memorandum of Understanding (MoU) to formalise long-term cooperation. The Thar Coalfield Block II project is regarded as a key step towards reducing reliance on imported fuel and tapping into…

TCL, Pakistan’s No. 1 LED TV brand, and iconic audio innovator Bang & Olufsen hosted an exclusive behind-the-scenes creator experience in Struer, Denmark, the birthplace of Bang & Olufsen’s legendary acoustic craft. Held from September 8–9, the immersive program brought together a prominent group of creators from across the Middle East, Africa, and South Asia, including Pakistan, each representing a different cultural lens to explore the meticulous sound engineering, tuning, and innovation behind the ‘Audio by Bang & Olufsen’ integration in TCL’s latest 2025 QD-Mini LED TVs, including their premium flagship C7K and above series. A Deep Dive into Craftsmanship…

IPAK group has recorded net profit of Rs. 664 million against loss of Rs 571 million last year, driven by enhanced efficiencies and cost control. Consolidated sales grew by 51% to Rs 34 billion resulted in higher capacity utilisation impacting profitability positively. The Board of Directors has recommended a cash dividend of Rs.0.60 per share (equivalent to 6 %), alongside the issuance of 5% bonus shares. This combined pay-out underscores the Board’s confidence in the Company’s earnings resilience, healthy cash flows, and strong balance sheet. Profit attributable to IPAK shareholders at Rs 1,202 million VS Rs 91 million in previous…

Education Malaysia Global Services (EMGS) successfully hosted the Study in Malaysia Education Fair 2025 at Pearl Continental Hotel, Rawalpindi, on 18th September 2025, drawing a large turnout of students, parents, and academic professionals from across Pakistan. The event showcased 12 leading Malaysian universities offering world-class degree programs, scholarships, and professional development opportunities. Representatives provided detailed guidance on admissions, visa procedures, campus life, and future career prospects, giving students a complete roadmap for studying in Malaysia. The Expo was inaugurated by the High Commissioner of Malaysia to Pakistan, who praised the deep-rooted cultural and educational relations between Malaysia and Pakistan and…

The Department of Communication Design at the Indus Valley School of Art and Architecture (IVS) successfully concluded its much-anticipated three-day Film Festival, held from 12th to 14th September, celebrating the creativity, talent, and vision of Pakistan’s next generation of filmmakers. The festival featured 37 short films across multiple genres, with documentaries and animations introduced as categories for the first time. Screenings, workshops, and panel discussions provided a vibrant space for learning, collaboration, and creative exchange. The opening ceremony on 12th September was followed by a thought-provoking panel discussion “Social Media Filmmakers: From the Silver Screen to Digital Screens”featuring Ali Gul…

With more Pakistanis than ever streaming for their daily dose of music, Spotify’s Free experience remains a simple and fun way to listen, connect and share music for free. From searching and playing any track or jumping right into something your friend just shared, the Spotify Free experience gives listeners across Pakistan the freedom to soundtrack their everyday moments. More control: Freedom to play, search, and shareBecause most users in Pakistan start their Spotify journey on the Free experience, Spotify makes it as easy as possible to enjoy music, while helping you discover new music or listen to an artist…

Hemani’s Dr. Herbalist has launched an exciting new TVC for its Shilajit Gummies, featuring the legendary cricketer and brand ambassador Wasim Akram in a never-seen-before avatar of a Kung Fu master. The campaign delivers a powerful message of strength, stamina, and natural vitality, values that are embodied both by the Shilajit herb and by Akram himself. The Kung Fu master portrayed by Wasim Akram symbolizing discipline, energy, and peak performance. His striking new persona reflects the herbal power of Shilajit Gummies, designed to help consumers unlock their inner strength and elevate their lifestyle with a natural edge. As the brand…

In a landmark move for Pakistan’s innovation and sustainability landscape, Xenith Public Relations (XPR) has entered into a strategic partnership with Team Envision – PNEC-NUST, the country’s pioneering youth-led engineering society, to elevate their communications strategy and reinforce Pakistan’s voice on global platforms. The partnership was formalised through a Memorandum of Understanding (MoU) signed by Ms. Sereen Atif, Faculty Advisor at PNEC-NUST, and Mr. Raheel Nabi, Chief Executive Officer of Xenith PR. This collaboration will not only strengthen Team Envision’s 360-degree communications and industry outreach but also enhance their participation at the Shell Eco-Marathon 2026, one of the world’s most…