Author: yasir

With more Pakistanis than ever streaming for their daily dose of music, Spotify’s Free experience remains a simple and fun way to listen, connect and share music for free. From searching and playing any track or jumping right into something your friend just shared, the Spotify Free experience gives listeners across Pakistan the freedom to soundtrack their everyday moments. More control: Freedom to play, search, and shareBecause most users in Pakistan start their Spotify journey on the Free experience, Spotify makes it as easy as possible to enjoy music, while helping you discover new music or listen to an artist…

Hemani’s Dr. Herbalist has launched an exciting new TVC for its Shilajit Gummies, featuring the legendary cricketer and brand ambassador Wasim Akram in a never-seen-before avatar of a Kung Fu master. The campaign delivers a powerful message of strength, stamina, and natural vitality, values that are embodied both by the Shilajit herb and by Akram himself. The Kung Fu master portrayed by Wasim Akram symbolizing discipline, energy, and peak performance. His striking new persona reflects the herbal power of Shilajit Gummies, designed to help consumers unlock their inner strength and elevate their lifestyle with a natural edge. As the brand…

In a landmark move for Pakistan’s innovation and sustainability landscape, Xenith Public Relations (XPR) has entered into a strategic partnership with Team Envision – PNEC-NUST, the country’s pioneering youth-led engineering society, to elevate their communications strategy and reinforce Pakistan’s voice on global platforms. The partnership was formalised through a Memorandum of Understanding (MoU) signed by Ms. Sereen Atif, Faculty Advisor at PNEC-NUST, and Mr. Raheel Nabi, Chief Executive Officer of Xenith PR. This collaboration will not only strengthen Team Envision’s 360-degree communications and industry outreach but also enhance their participation at the Shell Eco-Marathon 2026, one of the world’s most…

Wego, the number one travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has announced its expansion in Pakistan as part of its continued growth strategy across key emerging markets. With Pakistan’s travel sector witnessing steady growth and a rising demand for both domestic and international trips, Wego is entering the market at a pivotal time. The company aims to provide travelers with greater convenience, localized payment options, and access to the best deals on flights, hotels, and more — all tailored to the needs of Pakistani users. As part of this expansion,…

Mashreq, one of the leading financial institutions in MENA region, has officially announced the commercial launch of its full services digital retail bank in Pakistan, Mashreq Bank Pakistan, in the presence of His Excellency Prime Minister Muhammad Shehbaz Sharif, in Islamabad. This marks the first full-scale international deployment of Mashreq’s award-winning digital banking platform outside the UAE and a pivotal milestone in Pakistan’s digital banking journey. The event was also graced by key state and regulatory dignitaries including Senator Muhammad Aurangzeb, Minister of Finance & Revenue, Jameel Ahmad, Governor, State Bank of Pakistan, Mr. Mohammad Sultan Al-Kaitoob, Head of the…

the global sensation Idol franchise making its way to Pakistan for the very first time, excitement continues to build as MHL Global announces 313 Productions as the official production partner for Pakistan Idol. The show will be produced by Badar Ikram, an accomplished name in the industry, and the show is scheduled to premiere on 27th September 2025. As Pakistan’s most ambitious reality television project to date, Pakistan Idol promises to set new benchmarks for production quality, audience engagement, and talent discovery. Phase 2 of nationwide auditions is currently underway, with thousands of aspiring singers stepping forward in the hope…

BankIslami, Pakistan’s leading Islamic bank, has announced a special collaboration with MG Motors Pakistan, offering customers the most competitive Shariah-compliant auto financing package in the industry. With an unprecedented rental rate starting from just 4.99% (1-year equivalent rate 1.49%), BankIslami’s MG financing offer sets a new benchmark in affordability and convenience for auto consumers. This exclusive campaign provides customers with same-day processing and quick approvals, financing of up to PKR 3 million and beyond. It also offers flexible tenure options of 2 years at 9.99% and 3 years at 11.75%, shariah-compliant solution ensuring complete transparency and attractive coverage plans through…

Pakistan’s mining sector is on the cusp of transformation, with annual revenues projected to grow from the current $2 billion to $6–8 billion by 2030, if the country seizes the opportunity to tap its vast reserves. This was the central message delivered by Shamsuddin A. Shaikh, CEO of National Resources Limited (NRL), in his keynote address at the Natural Resources & Energy Summit 2025, held at the Pearl Continental Hotel, Karachi. “Pakistan’s mining sector contributes barely 0.15 percent of global mineral output and just 2–3 percent of national GDP, yet we sit on one of the world’s richest mineral belts.…

The direct flight service between Pakistan and Iran has officially resumed after several decades, along with the launch of a new Skyight ticketing platform. The inauguration ceremony was held at Islamabad Airport, marking a significant step forward in bilateral relations between the two brotherly countries. The ceremony was attended by Pakistani and Iranian officials, as well as other dignitaries. On the occasion, Iran’s Deputy Head of Mission, Nabi Shirazi, stated: “Iran and Pakistan are Islamic brotherly nations, and our relations have been as strong as a rock for centuries. The resumption of Iran Air Tour flights will boost tourism, business,…

The Best of Entrepreneurship Series in Asia (BOE Asia) is set to propel the entrepreneurial landscape once again with its much-anticipated 2nd edition, scheduled for September 24, 2025, at Karachi Expo Centre, on the sidelines of the 26th ITCN Asia. Building on the success of the inaugural edition “Agri-tech: Feeding the Future”, which united 350 participants from 14 countries and featured 20 influential regional speakers, the 2nd edition will focus on “Techpreneurship: Strategy, Innovation & Leadership”, aiming to explore how technology is transforming entrepreneurship and fueling economic growth in Asia. This event promises to gather the brightest minds in the…