Author: yasir

In a heartfelt celebration of Pakistan’s Independence Day, Fatima Fertilizer brought together the power of music and national pride through its first-ever ‘Dil Se Sarsabz’ Milli Naghma Competition, held in Islamabad. The campaign invited individuals from across the country to record and share their renditions of classic patriotic songs on TikTok using the hashtag #DilSeSarsabz.From hundreds of digital entries, ten finalists were shortlisted to perform live in front of a distinguished jury panel at the grand event. The legendary singer and music producer Haroon Rashid joined as a juror, lending his expert judgment to select the top three winners.The event…

In a pioneering move to promote financial empowerment in the education sector, ABHI, a leading embedded finance platform, has partnered with Riphah International University, one of Pakistan’s most respected higher education institutions, to introduce Earned Wage Access (EWA) for its faculty and staff. Through this collaboration, Riphah International University employees can now access a portion of their earned salaries instantly, before payday, anytime and anywhere, via the ABHI mobile app or SMS. This innovative financial benefit enables employees to address urgent needs, manage their cash flow more effectively, and reduce their dependency on high-interest loans. “Our goal at ABHI is…

Coca-Cola Pakistan is celebrating the country’s Independence Day by integrating its iconic ‘Share A Coke’ campaign with Pakistan’s rich cultural motifs. “Share a Coke with Pakistan” features beautifully designed floats and carts, offering fans Independence Day-themed bottles and eye-catching billboards across the country adorned with traditional icons. Sunay Sanlı, General Manager of Coca-Cola İçecek (CCI), Turkish bottling partner of Coca-Cola Pakistan, said, “For decades, Coca-Cola Beverages Pakistan has been woven into the very fabric of this nation, connecting deeply with its culture, people, and economy. “Share a Coke with Pakistan” campaign celebrates this enduring bond that transcends business. With thousands…

On International Youth Day, Lahore Cares, a project of LifeAtLahore founded by civic leader Syed Kashf Ahmed (ShahofLahore), in collaboration with Alkhidmat Foundation, organised Lahore’s largest youth-led plantation drive, planting 6,500 trees to symbolise Pakistan’s 65 per cent youth population taking the lead in climate action. The #6500for65 initiative was held at the Ring Road–Multan Road interchange near Bahria Town. More than 30 youth societies, over 200 volunteers and 50 social media influencers participated, alongside community members, environmental advocates and representatives from Lahore’s minority communities, reflecting the campaign’s focus on inclusivity and interfaith harmony. Distinguished guests included Ben Warrington, head…

The Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), is set to celebrate the 78th Independence Day of Pakistan with unmatched patriotic fervour. This year’s celebrations will be held under the theme “Marqa-e-Haq” in line with CBD Punjab’s annual slogan, “Raho Sar Buland”, which inspires pride and unwavering commitment to the nation’s progress. The festivities reflect CBD Punjab’s pledge that there will be no compromise on the sovereignty and development of Pakistan, and every effort will be made for the defence of the motherland. The celebration plan demonstrates the authority’s dedication to…

Lucky Investments Limited (“Lucky Investments”) has been awarded an upgraded Asset Manager Rating of AM2+ with a Stable Outlook by the Pakistan Credit Rating Agency Limited (PACRA). This achievement reflects the Company’s exceptional growth in the Islamic asset management sector, securing over 4% market share within just a few months of operations. As a full-fledged Islamic asset management company, Lucky Investments is committed to becoming the premier choice for Shariah-compliant investment solutions in Pakistan. Its vision is anchored in sustainable growth, financial inclusion, integrity, and innovation. Commenting on the development, Mohammad Shoaib, CFA, CEO of Lucky Investments, said: “We are…

A report of national significance was launched today by the Pakistan Business Council (PBC) and Aga Khan University’s (AKU) School of Nursing and Midwifery, Pakistan, highlighting the untapped potential for Pakistan’s economic future: its nursing workforce. The report, titled ‘Pakistan’s Nursing Workforce – Export Potential and Challenges’, outlines how strategic investment in nurses can strengthen the nation’s healthcare system, boost the economy, and enhance Pakistan’s international reputation. “The migration of nurses from Pakistan is driven by pull and push factors,” shared Dr Salimah Walani, Dean of AKU’s School of Nursing and Midwifery, Pakistan. “We must have an open dialogue about…

Ranked first on the Climate Risk Index 2025 despite contributing less than 0.9 percent to global greenhouse gas emissions, Pakistan is bearing disproportionate losses. In 2022 alone, climate-induced disasters inflicted over USD 30 billion in damages, with recovery needs exceeding USD 16.3 billion. Air pollution alone causes over 128,000 premature deaths annually, while productivity in agriculture has declined by 10–20 percent due to climate variability, further straining livelihoods and the economy. Experts warn that Pakistan now requires USD 40–50 billion annually to effectively mitigate and adapt to climate risks. It is against this stark backdrop that the Overseas Investors Chamber…

This Independence Day, TECNO is inviting Pakistanis to share their spark — the passions, dreams, and inspirations that make them unique — through its latest campaign, “Dil Ka Spark.” The contest gives participants the chance to win the soon-to-launch TECNO SPARK 40 Pro+, one of the most anticipated smartphones in the SPARK 40 Series.The “Dil Ka Spark” Independence Day contest encourages people from across Pakistan to showcase their individuality, whether it’s their love for the country, a personal achievement, or a meaningful goal. How to Participate: The winner will take home the new SPARK 40 Pro+, featuring an ultra-thin, lightweight…

realme has officially launched its ultimate flagship killer, the realme GT 7, in Pakistan, and it’s already making waves. The realme GT 7 is priced at PKR 199,999, while the GT 7 Dream Edition comes in at PKR 219,999. Engineered for next-level performance, the GT 7 Dream Edition brings together cutting-edge specs, a bold design, and game-changing battery technology, all packed into one sleek device. At the heart of the GT 7 is the flagship MediaTek Dimensity 9400e processor, offering ultra-fast processing, seamless multitasking, and improved energy efficiency. Whether you’re gaming, streaming, or working on the go, the GT 7…