Author: yasir

As the holy month of Ramadan approaches, Daraz Pakistan, the country’s leading online marketplace, invites shoppers to embrace the season of giving, reflection, and celebration with its much-anticipated Grand Ramadan Sale, running from March 3 to March 9, 2025. Designed to bring the festive spirit into every home, this mega campaign offers up to 80% off across a wide range of products, along with Free Shipping and exclusive Choice bundles—all curated to help Pakistanis prepare for Ramadan and get a head start on Eid shopping. Ramadan is a time for community, family gatherings, and thoughtful reflection. Daraz Pakistan aims to…

Oil and Gas Development Company Limited (OGDCL), Pakistan’s leading exploration and production (E&P) company, in collaboration with the Government of Pakistan and strategic partners, is set to organize the Pakistan Minerals Investment Forum 2025 (PMIF25) on April 8-9, 2025, at the Jinnah Convention Centre in Islamabad. The forum will serve as a premier platform for global stakeholders to explore investment opportunities in Pakistan’s emerging minerals sector and unlock the country’s vast mineral potential. Under the patronage of the Special Investment Facilitation Council (SIFC) and Ministry of Energy (Petroleum Division), OGDCL is at the forefront of this landmark event to showcase…

Pervaaz campaign, an initiative of the SAFER project co-funded by the European Union, drives a national dialogue on irregular migration across Pakistan’s digital landscape. The campaign raises awareness among youth about the risks of illegal immigration, its emotional toll on families left behind, and the economic opportunities available within Pakistan as a safer alternative. In a series of impactful posts and video messages, influencers have joined forces to debunk myths surrounding illegal migration and the supposed benefits of settling abroad without legal documents. The campaign highlights the harsh realities faced by those who take irregular routes, including detention, exploitation, and…

Pakistan Tobacco Company Limited (PTC) today announced the launch of Omni™, a pioneering global platform designed to drive awareness and informed discussions around Tobacco Harm Reduction (THR). This platform aligns with BAT Group’s commitment to building A Smokeless World through science-backed innovations. Originally unveiled at BAT’s inaugural Transformation Forum in London in September 2024, Omni™ serves as an evidence-based, accessible, and dynamic platform that showcases how innovation and scientific research can contribute to a reduction in smoking-related disease. The resource is available at www.asmokelessworld.com. The launch event, held in Islamabad, was attended by the State Minister of Finance and Revenue,…

PTCL Group, the largest ICT services provider in Pakistan, is pleased to announce the appointment of seasoned banker, Tooran Asif as the new President & Chief Executive Officer (CEO) of U Microfinance Bank Limited (UBank). With a distinguished career spanning over three decades in digital and retail banking, Tooran Asif is poised to steer UBank into its next phase of growth and innovation. Prior to joining UBank, Tooran Asif was serving as CEO for KT Bank Pakistan Limited (under formation digital bank). Previously, he was associated with Mashreq Bank UAE and held several senior appointments including Head of Consumer Banking,…

Whether it’s his timeless hits or his latest releases, Farhan Saeed’s music continues to connect with listeners. His latest track, Khwabeeda, has now climbed to No. 8 on Spotify Pakistan’s Top 10. The song has been gaining consistent momentum since its release with Saeed’s fans worldwide – who are loving the soulful lyrics and soothing melody. Khwabeeda joins a long list of Farhan Saeed’s songs that have left a lasting impact on listeners. A little fun fact shared by Farhan Saeed himself- Khwabeeda is entirely sung in the falsetto technique, a vocal style he previously used only in the choruses…

International Packaging Films Limited (IPAK) Group has recorded a 61% increase in its revenues for the six months ending December 31, 2024. The current consolidated revenue of the group stands at Rs 16.25 billion as compared to Rs 10.08 billion in the same period last year, showing a remarkable growth of 61%. The consolidated profit before tax of the group for the six months ending December 31, 2024 was Rs 464.67 Million while the net profit attributed to the Owners’ of the Holding Company stands at Rs 567.63 Million achieving the Earning Per Share of 0.81 for the six months…

Princess Zahra Aga Khan joins ceremony highlighting the legacy of AKU’s founding Chancellor, His Highness the Aga Khan IV With Princess Zahra Aga Khan in attendance, 473 women and men graduated from the Aga Khan University (AKU) in Pakistan on Wednesday, as the University paid tribute to its late Founder and first Chancellor, His Highness Prince Karim Aga Khan IV. AKU also welcomed His Highness Prince Rahim Aga Khan V as its new Chancellor, and Princess Zahra as its Pro-Chancellor. Students earned bachelor’s, master’s and doctoral degrees in 16 different fields in nursing, medicine and education. More than 70 percent…

Representing Pakistan’s IT Industry, Umair Nizam, Senior ViceChairman of P@SHA, has apprised that Pakistan made a powerful impactat Web Summit Qatar 2025, one of the world’s leading technologyconferences, with a dedicated PakistanPavilion showcasing the country’s dynamic IT and tech innovation landscape.Furthermore, the Pakistan Pavilion was officially inaugurated byPakistan’s Ambassador to Qatar, H. E. Lt Gen (retd) Muhammad Aamer;PSEB CEO, Abu Bakar and Senior Vice Chairman of P@SHA, Umair Nizam;marking a significant milestone in strengthening Pakistan-Qatartechnology ties. This initiative, led by PSEB and P@SHA, underscoresPakistan’s commitment to expanding its global footprint in the digitaleconomy. Umair Nizam, SVC P@SHA, stressed that the significant…

Pakistan’s cricket journey has had its ups and downs, but the nation’s passion for the game remains unwavering. Embracing this spirit, TCL presents “Next Inspiration is You”, a campaign dedicated to the next generation of cricketers who continue to pursue their dreams, proving that the love for cricket never fades. TCL, Pakistan’s No.1 LED TV brand and the Official Associate Partner of the Pakistan Cricket Board (PCB), understands that cricket in Pakistan is more than just a sport, it’s a legacy that is rooted in the hearts of Pakistanis. At its core, this is a story of resilience, featuring a young boy…