Author: yasir

Coca-Cola Pakistan has partnered for the Waste Wise Management Bins with the Environmental Protection Agency (EPA) Punjab and the Environment Protection and Climate Change Department to support Chief Minister Maryam Nawaz Sharif’s province-wide “Waste Wise Management Process”, an initiative aimed at promoting waste segregation at source across Punjab. Under this collaboration, Coca-Cola is supporting the Waste Wise Certification program, through which ten model schools will each receive five color-coded bin systems (paper, glass, organic, metal, and plastic), enabling efficient segregation, improved recycling, and environmentally responsible disposal along environmental education boards to teach students how to separate waste at source. “Coca-Cola…

The Magnum Ice Cream Company Pakistan Limited (Magnum Pakistan) has officially been incorporated in Pakistan, marking a new era for the country’s frozen dessert and ice cream industry. This launch follows Magnum Ice Cream Company’s global spin-off from the Unilever Group earlier this year, creating the world’s largest ice cream company. Magnum Pakistan is leading the country’s frozen dessert and ice cream category and is a household name loved by millions of consumers. While the Ice Cream Division has been serving Pakistani consumers since the last 3 decades, the separation from Unilever Pakistan will allow for better focus and dedication…

Lahore University of Management Sciences (LUMS) has unveiled a landmark exhibition that brings back to public consciousness the lost treasures of Maharaja Ranjit Singh’s legendary toshakhāna (royal treasury). Titled “Maharaja Ranjit Singh’s Toshakhāna: The Material Splendour of 19th Century Punjab,” the exhibition re-examines Punjab’s royal material heritage through rigorous research, digital reconstruction, and immersive storytelling, offering audiences a rare window into the cultural and aesthetic life of the Lahore Darbār. Opened on December 12, 2025, and running through December 19, 2025, at the Mushtaq Ahmad Gurmani School of Humanities and Social Sciences (MGSHSS), LUMS, the exhibition traces the history and…

Pakistan continues to grapple with hazardous air pollution, ranking as the world’s third-most polluted country according to IQAir data with average PM2.5 concentrations of 73.7 μg/m³, far exceeding World Health Organization (WHO) guidelines. In urban centers such as Lahore, winter smog regularly pushes PM2.5 levels beyond 145 μg/m³, a reality that guided much of the discussion at the Climate Action Dialogue hosted by BYD Pakistan – Mega Motor Company (MMC) in Lahore this week.Research by the Pakistan Institute of Development Economics (PIDE, 2024) identifies the transport sector as a major contributor to Pakistan’s emissions challenge, accounting for over 43% of…

PTCL Business Solutions hosted Connect 2025, its flagship corporate event, bringing together customers, partners, and industry leaders to present its expanding enterprise portfolio, upcoming product pipeline, and continued focus on strengthening Pakistan’s digital infrastructure. Held at a Movenpick Karachi, Connect 2025 attracted senior executives and decision-makers from across Pakistan’s corporate sector. The day-long event featured interactive solution demonstrations, networking sessions, and in-depth presentations on PTCL’s cloud services, data centres, cybersecurity offerings, international connectivity solutions, and managed digital platforms currently serving enterprises nationwide. President & Group CEO, PTCL & Ufone 4G, Hatem Bamatraf, said, “PTCL Business Solutions Connect 2025 reflects our…

As the wedding season arrives, the search for the perfect gift begins. Couples today look for presents that combine practicality, style, and long-term value, something they can use every day as they build their new home. This year, TCL brings a thoughtful selection of products designed to elevate comfort, entertainment, and convenience for newlyweds. From immersive TVs to intelligent home appliances, TCL gifts are as memorable as the celebrations themselves. P7K – The Perfect QLED in a Budget Choosing a thoughtful wedding gift doesn’t have to break the bank. TCL’s P7K QLED TV brings premium picture quality at an accessible…

Senior Advisor to CM, Senator Anusha Rehman visited Pakistan’s first and largest IT-focused development project, NSIT City, to review the quality, and strategic direction of work underway at the Punjab flagship technology project. She emphasized the need to fast track the project in accordance with the vision and direction of CM Punjab Maryam Nawaz Sharif and to speed up the work using all advanced technologies forwarding the agenda of economic growth and innovation. CEO CBD Punjab Imran Amin, along with COO Brigadier (R) Mansoor Janjua and other Senior officials were present included Riaz Hussain, Executive Director Technical, Waseem Siddiq, Director…

The biggest sale of the year has officially arrived, and Infinix is turning 12.12 into the season’s ultimate upgrade moment. This year-end, Infinix isn’t just offering discounts it’s bringing together two exclusive bundles designed to enhance how you live, relax, and stay connected. Everything you need for everyday living comes together in Infinix’s 12.12 bundles. For movie fans, the Infinix Smart TV makes every day viewing more engaging. Moreover, the bundle includes an Air Purifier with triple HEPA filtration to help maintain a fresher home environment. It doesn’t end here it also includes the Infinix Note 50 series, packed with…

Day 3 of the Young Leaders Conference (YLC) 2025 focused on the theme Manifesting Informed Citizenship, encouraging young leaders to critically engage with politics, economics, culture, and civic responsibility in an increasingly interconnected world. The day began with reflective sessions and meditation, setting a thoughtful tone for dialogue and awareness. Participants explored the influence of narratives in shaping societies during Creativity Is a Superpower by Ali Rez, followed by Think Global, Act Local, where Atiya Zaidi highlighted the importance of balancing global awareness with meaningful local action. Participants then took part in an interactive activity led by Ali Haider on…

Fatima Fertilizer Company Limited and IFC, a member of the World Bank Group, announced a renewable liquidity facility of US$60 million per year to help maintain uninterrupted domestic fertilizer production by enabling Fatima Fertilizer to import essential raw materials, machinery, and technical services. Pakistan has faced shortages of foreign exchange and delays in clearing imports, which can disrupt access to key inputs and risk fertilizer shortages. The new Fatima Fertilizer facility addresses a critical market gap by providing hard currency liquidity when access to USD financing is limited. The new facility also enables the company to import essential materials and…