Author: yasir

The TV market is evolving fast. Brands aren’t just selling screens anymore, they’re battling to deliver experiences that pull you in, blow your senses, and keep you glued. Sharper visuals. Bigger sound. Smarter technology. The stakes have never been higher. Just when everyone thought the market had reached its peak, Infinix steps in and it’s not here to play small. The upcoming Infinix X5W TV is set to deliver a level of intelligence, personalization, and immersion that the market has never seen before. Think of a TV that knows you. It doesn’t just suggest shows it predicts what will thrill,…

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Empowering the Next Generation through Safe Food and Dairy Nutrition. The Pakistan Dairy Association (PDA) hosted the National Seminar on World Food Day 2025 at Faletti’s Hotel, Lahore. The event, held under the theme “Hand in Hand: Safe Food for Better Future,” brought together government ministers, food authorities, policymakers, academia, development partners, media and industry leaders to strengthen national dialogue on food safety, school nutrition, and dairy-based nourishment—vital pillars for a healthier and stronger Pakistan. The event was graced by Ms. Salma Butt, Special Assistant to the Chief Minister Punjab, Mr. Usman Zaheer Ahmad, CEO, Fauji Foods & Chairman PDA;…

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Organised by Fakt Exhibitions (Pvt.) Ltd. in collaboration with the Ministry of Housing & Works, Build Pakistan – Let’s Build Together has opened its doors at the Expo Centre, Lahore. The three-day national exhibition and conference brings together over 100 leading local and international companies, showcasing modern technologies, sustainable solutions, and innovative practices across the housing, infrastructure, and urban development sectors. The event serves as a key platform to promote investment, foster collaboration, and accelerate growth in Pakistan’s construction industry. Federal Minister for Housing & Works, Mian Riaz Hussain Pirzada, inaugurated the exhibition and, along with Saleem Khan Tanoli, CEO…

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The Overseas Investors Chamber of Commerce and Industry (OICCI), the largest body of more than 200 leading foreign investors in Pakistan, has released its biennial Perception and Investment Survey 2025, revealing a cautiously optimistic outlook from foreign investors on Pakistan’s business and investment climate. The survey shows that 73 percent of OICCI members recommend Pakistan as a viable destination for foreign direct investment (FDI), a notable rise from 61 percent in 2023. This shift reflects improved macroeconomic stability, reduced inflation, declining from 37 percent in mid-2023 to 4 percent by July 2025, and a relatively stable rupee, alongside upgraded international…

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Jubilee General Insurance has announced a landmark partnership with the Aga Khan University Hospital (AKUH), one of Pakistan’s most trusted healthcare institutions, to introduce the Jubilee General Discount Card — an initiative designed to deliver value beyond insurance and bring quality healthcare within easier reach of its customers. The signing ceremony, held in Karachi, marked the formal beginning of this collaboration. The Memorandum of Understanding (MoU) was signed by Mr. Azfar Arshad, Managing Director & Chief Executive Officer, Jubilee General Insurance, and Dr. Farhat Abbas, Chief Executive Officer, The Aga Khan University Hospital, Pakistan. The ceremony was also attended by…

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There’s a buzz in the tech world — Infinix, the brand that revolutionized smartphones with innovation and design, is reportedly gearing up to enter the Smart TV market, and it’s already making waves. Word is, the upcoming Infinix X5W is set to redefine what “smart” means in a TV. Early reports suggest it could feature a stunning QLED display for lifelike visuals, built-in AI capabilities that understand your viewing habits, and hands-free voice control that lets you command your entertainment effortlessly. If the rumors are true, Infinix isn’t just launching a TV — it’s bringing AI-powered intelligence right into your…

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Meta, in partnership with the Ministry of Information Technology and Telecommunication (MoITT), today hosted “Future in Focus: AI and Innovation,” an event dedicated to advancing digital transformation in Pakistan. The gathering brought together government leaders, industry experts, and academia to accelerate the adoption of artificial intelligence (AI) and digital innovation nationwide. At the event, Meta announced a series of initiatives designed to empower Pakistan’s public sector and the local community. Among these, Meta revealed the expansion of Meta AI’s language capabilities, enabling users in Pakistan to interact with Meta AI not only in English but also in Urdu. This enhancement…

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Set across Asia and Europe along the Bosphorus Strait, İstanbul continues to charm travellers with its historic landmarks, vibrant culture, and dynamic culinary scene. The city welcomed 13.5 million visitors in the first nine months of 2025 and was recently ranked among Europe’s top five city breaks by consumer champion Which?, while Condé Nast Traveller readers also named it one of the best family-friendly destinations. As autumn arrives, İstanbul’s timeless appeal makes it an ideal getaway for those seeking both cultural discovery and modern comfort. With its rich heritage shaped by empires over millennia, İstanbul seamlessly blends history with contemporary life. The UNESCO-listed…

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A significant milestone in cultural and cinematic exchange has been achieved as HKC Entertainment, in collaboration with Mandviwalla Entertainment, prepares to release the Chinese animated sensation ‘Ne Zha 2’ across Pakistan on Friday, 31 October 2025. This release marks a historic moment, as Ne Zha 2 is the first Chinese film to be imported and distributed in Pakistan in recent years, signalling a renewed era of cross-border cinematic collaboration. Ne Zha 2 has already shattered records, becoming the world’s highest-grossing animated film of all time, the fifth highest-grossing film globally, and China’s top- grossing film ever, with an astounding US$2.2 billion in worldwide earnings. The…

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Forty years ago, Emirates, the world’s largest international airline, launched its first flight, EK600, on the route to Karachi. To commemorate the milestone Emirates today showcased its retrofitted B777, featuring Premium Economy cabins, at Jinnah International Airport. The special preview, held on the eve of the airline’s 40th anniversary, provided VIPs and stakeholders from the aviation and travel industry, and members of the media a walkthrough tour of Emirates’ reconfigured and refreshed four-class aircraft, sporting its latest features. The special flight featuring Premium Economy cabins, and operating as EK600, arrived in Karachi at 10:45am for guests to preview Premium…

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