Author: yasir

Mastercard has signed a multi-year strategic agreement with Mashreq to support its launch as a digital bank in Pakistan. Announced at a signing ceremony held at Mashreq HQ in Dubai, UAE welcoming leadership from Mashreq and Mastercard, the collaboration is to be on card portfolios across the consumer, affluent, and business market segments. The State Bank of Pakistan (SBP) has awarded Mashreq Pakistan a restricted license for pilot operations as part of the government’s strategy to unlock Pakistan’s digital potential and provide greater access to financial services to underserved consumer groups. Combining Mashreq’s regional success with Mastercard’s global and Pakistan…

This International Women’s Day, Spotify celebrates the remarkable growth and impact of women artists in Pakistan’s music industry, showcasing a fresh trend that not only promotes women voices locally but also takes them global. With a 28% increase in streams of women artists by listeners in Pakistan over the past year, the growing prominence of female musicians in the country reflects the spirit of Women’s Day, resonating through music. From established icons to emerging music talents, women artists in Pakistan are redefining the music landscape. And consumption data presented by Spotify Pakistan highlights some unique facts to back this. Among…

As an industry-first initiative, Pakistan’s leading digital microfinance bank, Mobilink Bank, has successfully graduated 13 women-led enterprises from its ‘Women Inspirational Network (WIN) Incubator Program’ after equipping them with essential skills, financial literacy, and digital tools to upscale their startup, build business resilience, and foster sustainable growth. A vibrant graduation ceremony was held in Islamabad on International Women’s Day to celebrate the success of the entrepreneurs who overcame numerous barriers, societal pressures, and a host of challenges to transform their lives and turn aspiring ideas into viable businesses. The event brought together key stakeholders, industry leaders, business women, partner organizations,…

Infinix, a trendy tech brand crafted for young consumers, is redefining the future of foldables with its latest innovation. The ZERO Series Mini Tri-Fold Concept Device seamlessly transforms between a smartphone, a hands-free fitness and entertainment companion, and a compact camera, unlocking new possibilities for mobility, creativity, and functionality. Designed with a triple-folding mechanism and dual hinges that folds and unfolds vertically into itself, this concept brings a fresh perspective on how smart devices integrate into modern lifestyles. Multi-forms for Multi-Scenarios This is not just another foldable; it is a bold reimagination of how technology enhances everyday life, evolving seamlessly…

realme, the world’s fastest-growing smartphone brand has unveiled its three-year strategic plan at the Mobile World Congress 2025 (MWC 2025), targeting a doubled global user base while achieving success in the mid-to-high-end market. Making its grand debut at the MWC, realme also unveiled the cutting-edge Interchangeable-lens Concept at the show. “As realme embarks on a new era of growth, we are committed to user-driven development to achieve sustainable breakthroughs,” said Chase Xu, Vice President and CMO of realme. “Our new strategic plan focuses not only on market expansion but also on our dedication to empowering the younger generation as…

IBA Karachi had the honor of hosting a distinguished delegation from the International Monetary Fund (IMF), organized by the IBA Center for Business and Economic Research (IBA-CBER), led by Mr. Nathan Porter, Mission Chief to Pakistan, IMF, along with Mr. Mahir Binici, Resident Representative for Pakistan, IMF, and Mr. Muhammad Ali, Office Manager, IMF Pakistan, at the IBA Main Campus. The delegation engaged in discussions with faculty members from the IBA School of Economics and Social Sciences (IBA-SESS) and interacted with students on Pakistan’s economic trajectory. Dr. Aadil Nakhoda, Assistant Professor and Research Fellow, IBA-CBER, welcomed the delegation. The visit…

Khushhali Microfinance Bank Limited Partners with Qazi Shariah Consultancy to Strengthen Commitment to Islamic Banking.Khushhali Microfinance Bank Limited (KMBL) has taken a significant step toward expanding its Islamic banking offerings by collaborating with Qazi Shariah Consultancy. This strategic partnership is aligned with the State Bank of Pakistan’s Vision 2028, which aims to facilitate the transition of conventional banks into Shariah-compliant financial institutions, in line with the Federal Shariat Court’s decision. With the SBP’s guidelines setting the framework for a robust Islamic banking system, KMBL is proactively embracing Shariah-compliant financial solutions to cater to a growing demand for ethical and riba-free…

Bernhard H. Mayer, prestigious Swiss luxury brand, has launched its newest Swiss-made timepiece collection, Alto Ceramic. This exquisite series harmoniously blends innovative design with everyday elegance, setting a new standard in versatile luxury. Striking the Perfect Balance Inspired by the timeless contrast of piano keys, the Alto Ceramic Collection is available in classic black and white. The watches feature a high-polish ceramic case and bracelet, offering a lustrous finish that’s both scratch-resistant and hypoallergenic. This careful material selection underscores Bernhard H. Mayer’s commitment to both aesthetics and wearer comfort. Bernhard H. Mayer, representing the fourth generation of the Mayer family,…

Mohammad Ali Tabba, the prominent business leader of Lucky Group (YBG) group inaugurated Head Office of Lucky Investments Limited (Formerly Interloop Asset Management Limited) at Finance & Trade Centre on Friday. Present at the occasion were directors and senior management of the company including Chairman Mohammad Ali Tabba, Director Jawed Tabba and CEO, Mohammad Shoaib, CFA. Speaking at the occasion, Mr. Muhammad Ali Tabba, the chairman of the company said: “The launch of Lucky Investments marks a significant milestone in our journey. Financial Services is a new vertical that Lucky Group is adding to its lines of businesses. As we…

Muzaffarabad: Kashmir Digital, a project of Azaad Digital—home to Azaad English, Azaad Urdu, Azaad Arabia, and Azaad Chinese—was officially launched in February, marking a significant step towards modernizing news reporting in Azad Jammu and Kashmir (AJK). Addressing the inaugural ceremony in Muzaffarabad, CEO Musawir Abbasi expressed gratitude to the esteemed guests for their presence and encouragement. “I sincerely thank all the distinguished guests for gracing our event and supporting this initiative,” he said. The launch event, attended by key political figures, highlighted Kashmir Digital’s role in shaping the future of journalism in the region. Speakers emphasized the importance of independent…