Author: yasir

Cadbury Dairy Milk Champions Inclusivity in Cricket with Groundbreaking Campaigns to Empower Women Cricketers in Pakistan Women’s Cricket in Pakistan Gets a Chocolate Boost. Cadbury Dairy Milk (CDM) announce its ongoing commitment to inclusivity and empowerment within the female cricketing community of Pakistan. Get in the Game, launched two years ago during the PSL and the World Cup, opened doors for over 8,000 aspiring women cricketers across Pakistan. The campaign helped create role models for emerging female cricketers, they dedicated their 90gm packs to the Pakistan Women’s team and gave an opportunity to young players to be trained alongside Pakistan’s…

PTCL Group, Pakistan’s leading telecommunication services provider, has taken a step forward towards road safety with the signing of a Memorandum of Understanding (MoU) with Atlas Honda Ltd. This collaboration underscores PTCL’s commitment to promoting safe commuting practices for motorcyclists and aligns with the Group’s ongoing Health, Safety, and Environment (HSE) initiatives.The signing ceremony, held at the Atlas Honda Limited office in Lahore, with Taimoor Khan, Group VP HSE & Sustainability PTCL & Ufone 4G and Zafar Iqbal, GM After Sales, Atlas Honda signing the MoU. The partnership introduces specialized “Training of Trainers” (TOT) sessions, led by certified trainers from…

· The new Visa Airport Companion (VAC) offers access to a range of exclusive services enabling eligible Visa cardholders across Central and Eastern Europe, Middle East and Africa (CEMEA) to enjoy a more comfortable, efficient, and enjoyable journey. · New Apple iOS and Android mobile app provides Visa cardholders with registration and access to more than 1,200 lounges across more than 140 countries. Visa (NYSE: V), a global leader in digital payments, has launched availability of the Visa Airport Companion (VAC) app, a premier digital solution designed to enhance airport lounge access for eligible Visa cardholders in Pakistan. Developed in…

Cheezious, A proud Pakistani brand is setting a new benchmark for delivery excellence with the official launch of its #AaRahaHuMein campaign. The brand is proud to announce its commitment to faster, more reliable delivery with the release of its new Digital Video Commercial (DVC), showcasing its operational upgrades. With the launch of this campaign, Cheezious is reaffirming its commitment to delivering exceptional customer satisfaction. Customers can place their orders until 3 AM, and Cheezy Riders will deliver their food directly to their doorsteps with an assurance of efficiency and speedy delivery. This initiative underscores Cheezious dedication to staying ahead of…

Hamza Farrukh, the founder and CEO of Bondh E Shams (Solar Water Project), delivered a powerful virtual address from Stanford University, California, to global leaders at COP29. With urgency and passion, Hamza called for immediate, scalable solutions to fight the interconnected challenges of climate change and water insecurity, urging the world to prioritize vulnerable communities. “Climate change is water change,” Hamza emphasized. “For billions, this crisis is not an abstract issue—it’s a daily battle for survival.” He pointed to the devastating 2022 floods in Pakistan, which displaced 33 million people and left millions without access to clean water, as a…

BYD, the world’s leading manufacturer of new energy vehicles (NEVs) and power batteries, today marked a historic moment in its 30th-anniversary celebration with the roll-off of its 10-millionth NEV at its Xiaomo Production Base in the Shenzhen-Shanwei Special Cooperation Zone. This significant achievement underscores BYD’s unwavering commitment to sustainable transportation and reinforces its position as a global leader in the automotive industry.At the event, BYD’s Chairman and President, Mr. Wang Chuanfu, delivered a keynote address reflecting on the company’s remarkable transformation from a small startup with just 20 employees to a multinational corporation with nearly one million staff worldwide. Mr.…

Unity Foods, one of Pakistan’s largest food suppliers and producers, proudly served as the title sponsor of the Pakistan Food Festival, a vibrant event organized by the Sparks Business Club under their flagship brand Sunridge to celebrate the country’s rich culinary heritage and champion women-led businesses. This festival brought together over 60 small food ventures, providing them with a unique platform to showcase their distinctive offerings to visitors from across Karachi. This partnership aligns with Unity Foods’ ongoing commitment to fostering sustainable economic growth, specifically by empowering small, women-owned food businesses. At the heart of the festival, these entrepreneurs had…

Lahore (Cultural Reporter) Actress Abida Usmani’s criticism of former actress Nargis has sparked a controversy. In Lahore, members of civil society staged a protest in solidarity with Nargis. Abida Usmani had claimed that Nargis’s pilgrimage (Hajj) would not be accepted. In response, Nargis sought guidance from Darul Iftaa at Jamia Naeemia. The institution issued a fatwa declaring Abida Usmani’s statement un-Islamic, emphasizing that only Allah has the authority to accept or reject acts of worship. The fatwa further stated that calling someone destined for hell is against Sharia, and sincere repentance is always accepted by Allah. The criticism against Nargis…

FrieslandCampina Engro Pakistan Limited, a leader in Pakistan’s dairy industry, has announced a 3.4 MW solar power project in a significant partnership with Reon Energy, a leading Intelligent Renewable Microgrids company, to strengthen sustainability across its operations. The plant will be installed at FrieslandCampina Engro Pakistan’s manufacturing facility in Sahiwal. The system is designed to generate 5,013.6 MWh of clean energy annually, significantly reducing CO2 emissions by approximately 2,506 tonnes each year. This initiative underscores FrieslandCampina Engro Pakistan’s dedication to environmental stewardship and represents a significant advancement in the dairy industry. While addressing the event, Kashan Hasan, CEO & Managing…

The sixth day of the Ajoka Dosti International Theatre Festival at Alhamra Arts Council featured the enthralling performance *Mr. & Mrs. Kraft*. Presented by the Neamera Teatro Theatre Company, founded in 2014 by Diana Costa (Italy) and Pablo Durán Rojas (Spain), this play captivated the audience with its dynamic exploration of masking and unmasking. Under the direction of Pablo Durán Rojas, the performance drew on the rich tradition of commedia dell’arte, incorporating expressive paper masks crafted from recycled materials. This innovative approach created a compelling visual and auditory experience that resonated with the audience. Following this, an energetic cultural performance…