Author: yasir

Unity Foods, one of Pakistan’s largest food suppliers and producers, proudly served as the title sponsor of the Pakistan Food Festival, a vibrant event organized by the Sparks Business Club under their flagship brand Sunridge to celebrate the country’s rich culinary heritage and champion women-led businesses. This festival brought together over 60 small food ventures, providing them with a unique platform to showcase their distinctive offerings to visitors from across Karachi. This partnership aligns with Unity Foods’ ongoing commitment to fostering sustainable economic growth, specifically by empowering small, women-owned food businesses. At the heart of the festival, these entrepreneurs had…

Lahore (Cultural Reporter) Actress Abida Usmani’s criticism of former actress Nargis has sparked a controversy. In Lahore, members of civil society staged a protest in solidarity with Nargis. Abida Usmani had claimed that Nargis’s pilgrimage (Hajj) would not be accepted. In response, Nargis sought guidance from Darul Iftaa at Jamia Naeemia. The institution issued a fatwa declaring Abida Usmani’s statement un-Islamic, emphasizing that only Allah has the authority to accept or reject acts of worship. The fatwa further stated that calling someone destined for hell is against Sharia, and sincere repentance is always accepted by Allah. The criticism against Nargis…

FrieslandCampina Engro Pakistan Limited, a leader in Pakistan’s dairy industry, has announced a 3.4 MW solar power project in a significant partnership with Reon Energy, a leading Intelligent Renewable Microgrids company, to strengthen sustainability across its operations. The plant will be installed at FrieslandCampina Engro Pakistan’s manufacturing facility in Sahiwal. The system is designed to generate 5,013.6 MWh of clean energy annually, significantly reducing CO2 emissions by approximately 2,506 tonnes each year. This initiative underscores FrieslandCampina Engro Pakistan’s dedication to environmental stewardship and represents a significant advancement in the dairy industry. While addressing the event, Kashan Hasan, CEO & Managing…

The sixth day of the Ajoka Dosti International Theatre Festival at Alhamra Arts Council featured the enthralling performance *Mr. & Mrs. Kraft*. Presented by the Neamera Teatro Theatre Company, founded in 2014 by Diana Costa (Italy) and Pablo Durán Rojas (Spain), this play captivated the audience with its dynamic exploration of masking and unmasking. Under the direction of Pablo Durán Rojas, the performance drew on the rich tradition of commedia dell’arte, incorporating expressive paper masks crafted from recycled materials. This innovative approach created a compelling visual and auditory experience that resonated with the audience. Following this, an energetic cultural performance…

realme 13+ 5G: A Powerhouse Punch to All the Competition Ready to Launch in Pakistan Rumors are swirling in the tech world that realme is preparing to launch its latest in the number series, the realme 13+ 5G, in Pakistan. Known for its unbeatable performance in the mid-range segment, the realme number series has consistently delivered top-notch processors, making it a favorite among Pakistani consumers. his new release has already sparked excitement among smartphone enthusiasts, who are eager to see how it compares with other premium options in the market—especially its closest competitor, the Vivo V40e. Here’s a closer look…

CEO of Al-Ghazi Tractors Limited (AGTL), Sakib Eltaff inaugurated the Pakistan Agro Show 2024 at the International Expo Center, Lahore today. The ceremonial opening marks the commencement of one of the country’s most anticipated agricultural exhibitions, running from November 14-16. During the inaugural ceremony, Mr. Eltaff emphasized the transformative potential of agricultural mechanization in Pakistan. “Today, as this remarkable exhibition opens its doors, we’re not just showcasing machinery – we’re opening new possibilities for Pakistan’s farming future,” he stated while cutting the ribbon. The opening ceremony gathered prominent agricultural stakeholders, industry experts, and farmers, highlighting the show’s significance in Pakistan’s…

Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce, hosted the Key E-Commerce Leader Award (KEL) Grand Finale in Ho Chi Minh City, Vietnam. The event celebrated the achievements and contributions of outstanding B2B e-commerce sellers from across South and Southeast Asia, reflecting Alibaba.com’s commitment to fostering the growth of small and medium-sized enterprises (SMEs) in the global e-commerce sector. The finale featured ten top sellers from Pakistan, Vietnam, India, Thailand, Malaysia, and Indonesia. Alibaba.com announced the top three awardees: Ms. Xuan Hai Yen (Proline Vietnam), Ms. Natasha Gogna (Shri Krishna International, India), and Mr. Tayyub Hussnain (Norwich Streetwear, Pakistan).…

Barrister Haya Emaan Zahid, Chief Executive Officer of the Legal Aid Society (LAS), has been recognized at the prestigious PILNET 2024 Global Awards in Bangkok, Thailand, where she was bestowed with the Global Pro Bono Publico Award. This esteemed accolade highlights her outstanding contributions in strengthening public-private partnerships and advancing critical legal aid services for marginalized communities, particularly prisoners, and legal empowerment programs across Pakistan. Under Barrister Haya Zahid’s leadership, the Legal Aid Society has emerged, working tirelessly to provide vital legal assistance to those unable to afford representation. Through innovative programs, LAS has successfully empowered prisoners and vulnerable individuals,…

The Department of Commerce of Shandong Province (China) recently hosted the China (Shandong)-Pakistan Economic and Trade Matchmaking Conference to strengthen exchanges and cooperation between the two sides in trade cooperation, technology transfer, investment, and factory construction. The matchmaking conference was held on the sidelines of the recently held Pakistan Industrial Exhibition where representatives from over 40 enterprises in Shandong Province and more than 100 Pakistani business people gathered together to engage in in-depth discussions on multiple topics. The atmosphere at the matchmaking conference was lively, and representatives from both companies actively communicated and sought opportunities for cooperation. Representatives of enterprises…

Meezan Bank, Pakistan’s leading Islamic bank, has entered into a strategic alliance with CashNow, Pakistan’s pioneering supply chain finance platform, to revolutionize Shariah-compliant supply chain finance. A Memorandum of Understanding (MoU) was signed at Meezan Bank’s Head Office in the presence of senior management from both organizations. This partnership, the first of its kind in Pakistan, enables CashNow—a cutting-edge fintech platform—to power a fully integrated digital Islamic supply chain finance solution for suppliers, developed in collaboration with Meezan Bank. Through this initiative, Meezan Bank’s customers will gain access to digitally streamlined Shariah-compliant financing. Under the terms of this MoU, Meezan…