Author: yasir

The Overseas Investors Chamber of Commerce and Industry (OICCI), the collective body of over 200 largest foreign investors in Pakistan, has unveiled its Corporate Social Responsibility (CSR) Report for 2024, spotlighting the extensive socio-economic contributions of its member companies across the nation. During 2024, OICCI members collectively contributed approximately Rs14 billion to CSR initiatives, achieving a significant 13 percent increase over the previous year. These contributions positively impacted the lives of more than 45 million people through diverse projects aligned with the United Nations Sustainable Development Goals (SDGs), with a focus on Quality Education (SDG 4), Good Health and Well-Being…

Asim Jofa, a name known with luxury fashion in Pakistan, is now taking his legacy beyond couture with the launch of SHOPY by Asim Jofa—a platform designed to bring Pakistani talent to a global stage. After winning multiple awards, setting record-breaking sales, and building a thriving community of over 5 million customers, Jofa’s latest initiative is his way of giving back to the people who made it all possible. With SHOPY, artists, creators, and entrepreneurs from every corner of Pakistan will have the opportunity to showcase their work to a worldwide audience. Whether it’s fashion, art, music, literature, crafts, or…

Mastercard has announced that cardholders in Pakistan can now add their Mastercard cards to Google Wallet for secure and convenient contactless payments. The move marks the first launch of a global mobile wallet in the country, which will strengthen its digital ecosystem and drive the ongoing shift away from cash. Google Wallet provides consumers with a fast and seamless way to make in-store, in-app and online purchases. It also allows them to easily manage their payment cards as well as various digital credentials, such as tickets, boarding passes and loyalty cards, through Google Wallet, offering a centralized and user-friendly experience.…

Saudi’s national tourism brand, ‘Saudi, Welcome to Arabia’, is announcing “Ramadan Lights” – the next phase of its global tourism campaign “This Land is Calling”. Ramadan is traditionally a time for family and reflection, and the country truly comes alive as the sun sets. Saudi, as the Heart of Arabia, invites visitors to experience the season across several destinations: Riyadh, Jeddah, AlUla, and the Saudi Red Sea – and partake of the famed hospitality of its people. Visitors can enjoy the calm ebb and flow of the days, engage in sporting or leisure activities at the Saudi Red Sea, take…

For years, Ramadan evenings at my home were filled with the comforting aromas of samosas, pakoras, and fruit chaat. Yet, deep down, I always wished for something different—to bring the magic of restaurant-style dishes to our family iftar. One evening, as I scrolled through my phone, I paused at a picture of my favorite butter chicken from a restaurant. The rich, creamy sauce and perfectly tender chicken made my mouth water.But past attempts had taught me that some dishes seemed impossible to replicate. No matter how closely I followed online recipes, something always felt off—the balance of spices, the texture,…

Thunder Energy Ltd, a pioneering solution provider of AI-Native Energy Intelligence Platform and a Brillanz Group company, has signed a landmark and strategic Memorandum of Understanding (MOU) with TalkPool AG, a Swiss company listed in Stockholm and Frankfurt exchanges, at MWC Barcelona 2025. This collaboration aims to integrate Thunder Energy’s advanced AI capabilities with TalkPool’s expertise in IoT and telecom network services, delivering innovative energy management and sustainability solutions to telecom operators worldwide, with an initial focus on high-growth markets in Europe, the Americas and beyond. This partnership brings together Thunder Energy’s cutting-edge platform, processing over 300 million data points…

– Cheezious, Pakistan’s leading fast-food brand, has officially joined hands with Peshawar Zalmi as an Official Sponsor for the upcoming Pakistan Super League (PSL) season, marking a monumental partnership in the world of cricket and community engagement. This partnership is more than just a sponsorship—it’s a fusion of passion, performance, and perseverance. The exclusive Cheezious x Peshawar Zalmi anthem was unveiled, igniting excitement among fans. Both Cheezious and Peshawar Zalmi share a relentless drive for excellence, making this collaboration a natural fit. As one of Pakistan’s fastest-growing restaurant chains, Cheezious continues to bring delicious flavors to fans, while Zalmi remains…

The Board of Directors of easypaisa digital bank (formally Telenor Microfinance Bank Limited), in its meeting dated March 6, 2025, approved the audited financial statements for the year ended December 31, 2024. easypaisa digital bank demonstrated exceptional growth in 2024, solidifying its position as a leading digital financial services provider in Pakistan. The Bank achieved a pre-tax profit (PBT) of PKR 4.7 billion, a remarkable 3.8x increase compared to PKR 1.2 billion in 2023. This significant growth was achieved alongside substantial expansion in business volumes and monthly active user base, while simultaneously investing in cloud services, technology, and operational enhancements.…

Provincial Minister for Housing and Urban Development, Punjab. Bilal Yasin paid an official visit to the Central Business District Punjab (CBD Punjab) to review its ongoing and upcoming development projects. Upon his arrival at the CBD Punjab site, he was warmly received by CEO CBD Punjab, Imran Amin, along with Executive Director Technical, Riaz Hussain, Director Construction, Asif Babar, Director Project Management, Asif Iqbal, and Director Architecture and Planning, Sameer Aftab Sial. During the visit, Provincial Minister Bilal Yasin was given a detailed briefing on CBD Punjab’s various projects, including CBD Quaid District, CBD Route 47, CBD Bab District, Walton…

Rabel Sadozai, Director Marketing and Sales at Fatima Fertilizer, was recently honored with the prestigious ‘Punjab Ki Beti’ Award in the Agriculture Category, presented by the Senior Minister, Marriyum Aurangzeb, on behalf of the Women Development Department and Government of Punjab. The award was conferred upon Ms Sadozai in recognition of her exceptional contributions and performance as an industry leader. The award ceremony was hosted at the CM House in Lahore on the occasion of celebrating International Women’s Day. The ‘Punjab Ki Beti’ Award is a special initiative by the Government of Punjab to celebrate Pakistani women who have demonstrated…