Author: yasir

TikTok hosted its first Creator Day event in Pakistan, bringing together the country’s leading content creators for an immersive program designed to strengthen creator education, build capacity, and enhance the overall content landscape in Pakistan. The inaugural Creator Day event focused on TikTok’s key content categories in Pakistan, such as entertainment, sports, food, and learning, with sessions tailored to help these creator communities grow in a more structured and sustainable way. Through hands-on workshops, interactive panel discussions, and one-on-one sessions with the TikTok team, participants explored practical ways to improve content quality, increase engagement, and better understand platform tools. A…

Advising the business community to take a leading role in social transformation, the Adviser to the Prime Minister on Tourism, Sardar Yasir Ilyas Khan, called on leading businessmen and industrialists to allocate at least one per cent of their profits to charitable efforts aimed at enrolling over 26 million out-of-school children in Pakistan. He made this appeal while speaking as the chief guest at a special gathering organised to rally support from Islamabad’s business community for the Green Crescent Trust’s (GCT) ambitious drive to provide quality education to children from underprivileged communities in Sindh. The event was hosted by Usman…

Fatima Fertilizer has received significant international recognition by winning four major awards at The Drum Awards 2025 in London reflecting impactful purpose-led communication for the Salam Kissan campaign and the company’s strategic partnership with UNDP. The Silver award won for ‘Sustainability & Climate Action – Leading Sustainable Change for Pakistan’ recognized Fatima Fertilizer’s partnership with UNDP. Fatima Fertilizer has become the first company in Pakistan to adopt the SDGs Impact Framework, a commitment under which the company has mapped 8 impact areas to 15 SDGs and 49 targets to deliver measurable, people-oriented sustainability outcomes. Salam Kissan, a flagship campaign that…

A US-based data center operator Datarocx and Data Vault, Pakistan’s first dedicated AI data center, have signed a strategic partnership aimed at transforming Pakistan into a regional hub for artificial intelligence and high-performance computing. Under the partnership, Datarocx will extend its US operations into Pakistan, while Data Vault will serve as the sovereign, in country AI infrastructure platform. The agreement, signed in San Francisco, is expected to unlock hundreds of millions of dollars in investment in advanced AI chips, GPU clusters and supporting digital infrastructure to be deployed in Pakistan. Datarocx has obtained Special Technology Zones Authority (STZA) status in…

Oil and Gas Development Company Limited (OGDC) on Wednesday announced a major oil and gas discovery at its exploratory well Baragzai X-01 (Slant) in Nashpa Block, in Kohat district of Khyber Pakhtunkhwa. The well is currently producing 2,280 Barrels per Day (BPD) of oil and 5.6 Million Standard Cubic Feet per Day (MMSCFD) of gas, through choke size 32/64″at wellhead flowing pressure (WHFP) of 2400 psi. This marks the first hydrocarbon discovery from the Kingriali Formation in the Nashpa Block. OGDC is the operator of the Nashpa Exploration License with a 65% working interest, along with its joint venture partners…

The book building process of Pak Qatar Family Takaful Limited’s IPO will start on 11th December and continue till 12th December where high net worth individuals and institutional investors will subscribe to 100 percent of the issue size. The successful bidders, however, will be provisionally allotted only 75 percent of the issue size; i.e., 37,500,000 shares, and the company will offer the remaining 25 percent or 12,500,000 shares to the retail investors through the general public subscription. Through this IPO, PQFTL is aiming to raise approx. Rs. 1.1 billion. The book building would start at Rs.14.00 per share and it…

Ufone customers can now enjoy special access to English Premier League (EPL) streaming through an exclusive collaboration with MyCO, the official digital home of the Premier League in Pakistan. With its exclusive EPL rights and a range of new customer-focused options, MyCO offers Ufone users a seamless way to follow every match, highlight, and moment of the world’s most-watched football league.Through this partnership, Ufone subscribers can access discounted EPL streaming plans designed around flexibility and affordability. Customers can choose between weekly streaming for PKR 100 or monthly streaming for PKR 300. For comparison, the standard monthly rate on MyCO has…

This young futsal player from Karachi relies on Temu’s wide selection of high-quality gear to keep pace with her rigorous training sessions and chase her professional aspirations. Aiman Ali, a lead striker for Karachi City Club, hopes to become a professional futsal player. The 16-year-old Karachi native keeps a rigorous training schedule, running up to 8 km four days a week. The intensity means that her gear wears down quickly. For Aiman, who competes in youth futsal tournaments across Pakistan, finding reliable, accessible equipment was a challenge. It was also difficult for Aiman and her parents to source an array…

GoTürkiye, Türkiye’s official tourism platform, has launched its third mini-series, Hidden Lover, featuring Eda Ece and Caner Cindoruk. Released on the GoTürkiye YouTube channel, the romantic comedy uses Antalya’s striking landscapes as the backdrop for a lighthearted story designed to elevate global awareness of the Mediterranean city. Directed by Murat Öztürk, the 10-episode series follows architect Güneş (Eda Ece) as she attempts to pitch an important project to businessman Ömer. A misunderstanding leads her to Deniz (Caner Cindoruk), whom she believes to be Ömer’s driver. Hoping to arrange a meeting, she brings Deniz along on a whirlwind journey through Antalya’s…

Google’s Year in Search 2025 paints a vivid picture of what captured Pakistan’s attention online, with searches spanning from Pakistan’s ever-lasting love of Cricket and athletes to quick recipes and curious how-to queries. Cricket on Top with Local Dramas Close Behind in Pakistan’s Entertainment Searches Cricket continues to lead Pakistan’s search trends for another year, with major matchups and tournaments dominating online curiosity. Fans actively searched for fixtures like Pakistan’s matches against South Africa, India & New Zealand. Among major tournaments, Pakistan’s homegrown “Pakistan Super League” remained the most popular tournament alongside “Asia Cup”, and the “ICC Champions Trophy”, reflecting…