Author: yasir

Pakistan (Muhammad Yasir) The Department of Mass Communication at the University of Karachi held an engaging and informative guest session, hosted by Raheel Nabi, the Chief Executive of Xenith PR, one of the country’s leading Rublic Relations firms. The session, titled “The Future of PR,” was organized by the Advertising and Public Relations Class of 2024, under the supervision of faculty member Ms. Samina Qureshi. Raheel Nabi, known for his expertise in strategic communication and public relations, provided an in-depth lens into the evolving landscape of public relations, highlighting the importance of adaptability in the digital age. His presentation covered…

Pakistan (Muhammad Yasir) The digital media campaign to educate youth against irregular migration practices, Pervaaz, has received accolades from the European Union and the European Research Institute (ERI) for its remarkable successes achieved in Pakistan. Under the SAFER project and co-funded by the European Union, the digital campaign is implemented through its local partner, Cirrus Pakistan. The multi-tiered campaign is successful in raising awareness about the safe migration practices and empowering the people of Pakistan to explore viable sources of income within the country. The digital campaign is educating the masses on skills development, empowerment, and benefits of building a…

Karachi (Muhammad Yasir) IBA’s School of Economics & Social Sciences (IBA-SESS) in collaboration with Center for Business and Economic Research (IBA-CBER) launched its report ‘The State of Pakistan’s Economy 2024-25’ at the Main Campus, IBA Karachi. This year’s theme is ‘Tapping the Economic Potential: Strategies for Productivity and Growth’. The report is authored by the faculty members and students from the Department of Economics, IBA-SESS and edited by Professor, IBA-SESS, Dr. Heman Das Lohano and Professor and Director IBA-CBER, Dr. Lubna Naz. This report analyzes key economic sectors in Pakistan, proposing strategies to unlock the country’s potential for sustainable growth…

Karachi (Muhammad Yasir) The Aga Khan University Examination Board (AKU-EB) hosted its prestigious High Achievers Ceremony on October 10, 2024, at the Professional Development Centre North (PDCN) in Gilgit, recognising the exceptional accomplishments of students from Gilgit-Baltistan and Chitral. The event, held under the theme “Roots of Hope,” celebrated the students as symbols of hope and progress for their communities and the nation. Chief Guest Professor, Dr. Anjum Halai, Vice Provost at Aga Khan University, commended the students for their resilience and outstanding academic performance. Reflecting on the evolution of education, she noted, “Today, it is essential that students are…

Kapra Group has inaugurated the Kapra Center in Bahria Town Phase 4, Islamabad. The event was attended by the country’s renowned scholars, who also recited some beautiful verses. The scholars praised the business model of the Kapra Center. The Kapra Center is set to provide new investment opportunities in the business sector. The inaugural ceremony was attended by distinguished scholars, members of the Chamber of Commerce, lawyers, and other esteemed guests. The Chairman, Chief Executive Officer, and senior management of the Kapra Center also graced the occasion, enhancing the significance of the event. Chief Operating Officer of the Kapra Group,…

JazzCash, Pakistan’s largest fintech organisation,, has signed an agreement with Dgpays, a leading financial infrastructure technology provider in the EMEA region. This partnership will enable JazzCash to upgrade its payment gateway for e-commerce transactions, enhancing transaction speed, security, and overall experience for both merchants and consumers across Pakistan. Adoption of digital wallets is driving the growth in cashless payments in Pakistan. The number of digital wallet transactions surged 134% year-on-year to 269 million for the 12 months ended 30 June 2024, accounting for 87% of all online e-commerce payments . JazzCash, which currently serves over 1,700 e-commerce merchants across a…

Pakistan — Ayesha Sohaib, the pioneering CEO of Hair Energy, has made Pakistan proud by winning the esteemed Burj Award, often referred to as the “Oscars of Business.” This prestigious accolade celebrates Ayesha’s outstanding contributions to the global beauty and wellness industry, recognizing her entrepreneurial brilliance and the international success of her organic hair and skincare brand, Hair Energy. Ayesha, whose innovative formulas are rooted in traditional remedies passed down through generations, has built a brand that champions natural beauty solutions. Based in Dubai, she has grown her business into a global empire, overseeing 11 ventures across the USA, UAE,…

ameer&’s founder participated in a strategic meeting alongside Hina Anwar, assistant manager legal services SMEDA (Small and Medium Enterprises Development Authority), during a one-day help desk on “Intellectual Property Rights” at Beaconhouse National University (BNU). The thematic help desk, held on October 22, 2024, aimed to offer personalized guidance on issues related to intellectual property, copyrights, patents, and trademarks. Hina Anwar provided attendees with solutions to safeguard their intellectual assets. The session targeted faculty members, students, and entrepreneurs. Speaking at the event, Ameer Ali Salman emphasized the critical role that intellectual property plays in driving innovation for startups and creative…

The Overseas Investors Chamber of Commerce and Industry (OICCI) organized a unique event, the “Dining in the Dark Experience,” in collaboration with Khaas Foodz Kitchen (KFK) on Thursday. This initiative brought together OICCI’s member companies and foreign investors to emphasize the importance of disability inclusion and address the challenges persons with disabilities (PWDs) face in corporate environments. The highlight of the event was a sensory dining experience, where attendees were blindfolded and led through the meal cooked by visually impaired chefs from KFK, a social enterprise committed to training and employing individuals with disabilities. This unique setting allowed participants to…

Faysal Bank Limited (FBL), the leading Islamic bank in Pakistan, continued with its growth stride and has announced sound financial results for the nine months ended September 30, 2024. The Bank reported a Profit After Tax (PAT) of PKR 19.8 billion, marking a 64% increase as compared to the same period last year. Reflecting this strong performance, the Bank also declared an interim cash dividend of 15%. Mian Muhammad Younis, Chairman of Faysal Bank, stated, “Masha’Allah, the 9M’24 results highlight the strong foundation we have established as the best Islamic bank, driven by the dedication of our Board, Management, and Employees. The financial performance reflects the Bank’s solid business…