Pakistan’s largest integrated telecom and ICT services provider, Pakistan Telecommunication Company Limited (PTCL) has signed a partnership agreement with myco, a Web3-enabled international video streaming and entertainment platform, to offer PTCL customers an exclusive 50% discount on monthly English Premier League (EPL) subscription for the entire duration of the League. myco holds the official and exclusive streaming rights to EPL in Pakistan for the 2026-27 season.
The partnership brings together PTCL’s extensive customer base and billing ecosystem with myco’s premium digital sports entertainment proposition to provide Pakistani football fans a convenient and affordable way to follow the English Premier League throughout the season.
The partnership furthers PTCL’s efforts to expand its consumer services and value-added services (VAS) ecosystem by bringing relevant digital experiences within its customers’ reach. The offer is available to all PTCL customers, regardless of their connection type. The subscription journey has also been digitalized to make the process seamless, while the payable amount is conveniently added to the customer’s monthly PTCL bill.
Commenting on the partnership, Amad Khan, Chief Marketing Officer, PTCL, said, “PTCL has always focused on evolving the customer experience beyond connectivity by bringing together services that add meaningful utility and convenience for our customers. This strengthens our standing as a 360 degree digital lifestyle partner for our customers that goes beyond simply keeping customers connected to enriching the many ways they live, work and engage in the digital world.”
Umair Masoom Usmani, Founder & Group CEO, myco, said, “At myCo, our focus has always been on making premium entertainment and sports more accessible, affordable, and convenient for audiences across Pakistan. Our partnership with PTCL is another step towards that vision. By offering PTCL customers 50% off on myCo subscriptions, along with the convenience of paying directly through their PTCL bills, we are simplifying the streaming experience and bringing greater value to households across the country.”
