LONGi, a global leader in green energy technology, has announced its global partnership with FC Bayern Munich, bringing together advanced solar technology and one of the world’s most successful football clubs. The partnership, unveiled in Hong Kong during FC Bayern’s Asia visit, will run through 2028.
The partnership was formally unveiled at Rosewood Hong Kong during FC Bayern Munich’s Asia visit. The launch brought together Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales at FC Bayern; Charles Jiang, Vice President of LONGi and President of the PV Product Management Center; and FC Bayern legend Roy Makaay.
Built around the theme “POWER ON, GAME ON”, the partnership connects LONGi’s focus on clean energy with FC Bayern’s global football community. The theme will serve as the central message across future joint campaigns, content and fan engagement initiatives.
The collaboration marks LONGi’s second major move into global sport in 2026, following its partnership with the BMW BERLIN-MARATHON. According to Wood Mackenzie, LONGi is the world’s No.1 solar module manufacturer in 2026.
“FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: keep improving, keep challenging ourselves, and never treat one achievement as the end. Football connects millions of people, and energy touches every one of them,” said Zhong Baoshen.
Founded in 2000, LONGi has built its growth around solar technology and continuous innovation. Its crystalline silicon-perovskite tandem solar cell has achieved a world-record conversion efficiency of 35.5%, while the company has maintained PV Tech’s highest “AAA” bankability rating for 26 consecutive quarters.
Rouven Kasper said the partnership reflects a shared commitment to performance and sustainability. “FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we’re united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight.”
LONGi’s portfolio spans utility-scale power plants, commercial and industrial projects, and residential energy solutions. Its approach focuses on translating advanced solar technology into dependable solutions for everyday use, from large-scale energy projects to its EcoLife home energy series.
Sustainability will also form an important part of the partnership. Through its “Solar for Solar” concept, LONGi is working toward net-zero emissions by 2050, while FC Bayern advances environmental and social responsibility through its “Mitnand” strategy. The partners will explore opportunities to support the club’s sustainability efforts, including potential applications across training facilities and stadium infrastructure.
Further joint initiatives and fan-focused activities will be announced in due course.
