Author: yasir

At the 32nd edition of Arabian Travel Market (ATM) in Dubai, the Dubai Department of Economy and Tourism (DET) will showcase how building connections with the global travel trade community continues to result in impressive results across the city’s tourism and hospitality sectors. DET’s headline participation in the event, as Destination Partner, comes amid continued robust tourism growth for the city, guided by the city’s visionary leadership and contributing towards achieving the goals of the Dubai Economic Agenda, D33. Following back-to-back record-breaking years in 2023 and 2024, Dubai welcomed 5.31 million international visitors from January to March 2025, a 3% YoY…

Zong, Pakistan’s leading technology innovation company, celebrated Chinese Language Day by hosting an immersive event that highlighted the richness of Chinese culture and highlighted the company’s commitment to fostering cross-cultural understanding within its diverse workforce. The event brought together Pakistani and Chinese employees in an environment centered around language learning, cultural appreciation, and shared experiences. In a vibrant celebration of one of the world’s most spoken languages, participants explored the fundamentals of Chinese through interactive sessions. Attendees practiced writing traditional Chinese characters, engaged in conversational exercises using basic phrases, and gained insight into the deep historical roots and evolving global…

TCL, Pakistan’s No. 1 LED TV brand, hosted an exclusive high-profile launch at PC Bhurban, unveiling the Premium lineup of QD Mini LED TV’s comprising of TCL C7K and C6K and their latest lineup of Next-Gen Air Conditioners. TCL Vision 2025 combined cutting-edge technology with an immersive showcase set against the picturesque hills of Bhurban, reaffirming TCL’s leadership in next-gen home entertainment. The event brought together a distinguished ensemble of executives, industry experts, business partners, influencers, media representatives, and top celebrities for a unique opportunity to experience TCL’s newest innovations firsthand. Attendees were treated to exclusive demonstrations, engaging product sessions,…

Lucky Investments Limited (Lucky Investments) has been awarded an initial Asset Manager Rating of “AM2” with a Positive Outlook by The Pakistan Credit Rating Agency Limited (PACRA). This significant milestone marks a strong start for the newly established Islamic asset management company, which aims to become the preferred choice for Shariah-compliant investment solutions in Pakistan—driven by a vision of sustainable growth, integrity, and innovation. Commenting on this achievement, Mr. Mohammad Shoaib, CFA, CEO of Lucky Investments, stated, “We are grateful to Allah (SWT) for a rewarding start to our journey. This rating is a testament to our strong sponsor support,…

This year marks the sixthanniversary of the Lahore Digital Arts Festival (LDF), a groundbreaking platform that has redefined the role of digital creativity in Pakistan. Founded in 2019 by digital futurist Najam Ul Assar, LDF has become a beacon for artists working at the intersection of technology, culture, and social impact.Originally conceived after a collaboration with visual artist Omar Gilani on the project Pakistan+: A Journey Through the Future, Najam recognized a stark absence of digital arts infrastructure within Pakistan’s cultural industries. LDF was launched to fill that void — and it has since grown into a multi-format, international festival…

Get Ready to Level Up: Dubai Esports and Games Festival Kicks Off the Biggest-Ever Citywide Gaming Celebration This Week Starting 25 April, the region’s largest and most exciting esports and gaming festival opens the doors to a world where everyone from families, friends, fans, casual gamers, and even esports champions can find their perfect match 17 action-packed days promise something for all ages, abilities, and interests – from esports tournaments, interactive gaming zones, and cosplay competitions at the flagship GameExpo event to the citywide DEF Educational Engagement Programme exclusively for students and educators and even high-profile industry discussions at GameExpo Summit Over AED 500,000 in massive prizes up…

International Packaging Films Limited (IPAK) Group has recorded 66% increase in its revenues for the nine-month period ended March 31, 2025, demonstrating a strong trajectory of both topline expansion and bottom-line growth amidst a challenging macroeconomic environment. The Group’s consolidated revenue reached PKR 26.04 billion for the nine-month period compared to PKR 15.69 billion during the same period last year. Quarter-on-quarter, Q3 revenue stood at PKR 9.8 billion, reflecting a 13.6% increase over Q2 revenue of PKR 8.6 billion, and a remarkable 75% growth over Q3 of last year’ PKR 5.6 billion. The consolidated EPS for Q3 stood at PKR…

The Center for Digital Assets Research (CeDAR) at LUMS was officially launched on April 24, marking a transformative step for Pakistan’s blockchain and digital assets ecosystem. The Center aims to be a hub of excellence in research, training, development and innovation in the areas of decentralised internet, Web 3.0, and digital asset technologies. It is supported by a generous grant from the Stacks Foundation, the main product of which is a Web 3.0 platform that enables smart contracts on Bitcoin, the largest digital asset globally. Stacks was co-founded by a distinguished LUMS alumnus, Dr. Muneeb Ali (BSc Computer Science ‘03)…

The Aga Khan University (AKU) marked World Malaria Day with the launch of the Thatta Malaria Elimination Plan (TMEP), a pioneering project designed to eliminate malaria from one of Pakistan’s most malaria-affected regions. In 2023 alone, Thatta reported over 10,000 cases — the highest burden in the country. Malaria continues to be a global health crisis, with 247 million cases and 619,000 deaths reported worldwide. In the South-East Asia region, Pakistan remains a significant contributor to ongoing transmission, with 95% of the country’s population at risk. The disease not only places immense pressure on the health system but has severe…

Khushhali Microfinance Bank Catalyzes Nationwide Financial Empowerment with Successful Conclusion of Pakistan Financial Literacy Week 2025. An annual initiative led by the State Bank of Pakistan, PFLW aims to foster financial empowerment and responsible money management. As an active partner, Khushhali Bank organized workshops, seminars, awareness walks, and interactive sessions focused on budgeting, saving, investment planning, and digital financial tools. The nationwide campaign saw enthusiastic participation from communities, educational institutions, and individuals—especially in rural and underserved areas. These efforts played a vital role in equipping people with the knowledge needed to make informed financial decisions. “We are proud of our…