Author: yasir

In a significant move to strengthen preparedness for rising temperatures, the Centre of Excellence for Trauma and Emergencies (CETE) at Aga Khan University (AKU), in collaboration with the Provincial Disaster Management Authority (PDMA) Sindh, hosted a City Heat Action Plan Consultative Meeting on Friday, June 20, 2025. The event marked a milestone in the HEAT (Heat Emergency Awareness and Treatment) project, funded by Elrha (Enhancing Learning and Research for Humanitarian Assistance), a UK-based humanitarian funding body. It brought together over 20 senior government officials—including Assistant Commissioners, Additional Deputy Commissioners, and District Health Officers—from five of Sindh’s most heat-prone cities: Hyderabad,…

Imran Raza Jaffry, a seasoned professional with over 20 years of experience in risk management and underwriting, is making waves in Pakistan’s insurance sector through his insightful publications. Following the success of his first book, “Navigating the Insurance Spectrum: An Overview Analysis of Types,” Jaffry is now set to release his second title, “Blueprint of General Insurance: Concepts, Practice, and Global Perspectives.” His first book, published via Lulu.com (United States), is available through major global platforms including Amazon, Kobo, Apple Books(United States), Booktopia (Australia), Gandhi (Mexico), Rakuten (Japan), PCHome (Taiwan), Everand, Exlibris (Switzerland), FNAC (France), and Books2Read. The book has…

Central Business District Punjab (CBD Punjab) has officially opened its flagship infrastructure project, CBD Route 47, to public traffic. The inauguration featured a drive-past parade led by Mr. Imran Amin, CEO of CBD Punjab, symbolizing a leap toward a smarter, faster, and more connected Lahore. The ceremony was attended by Chief Operating Officer CBD Punjab Brigadier (Retd.) Mansoor Janjua, senior officials from CBD Punjab, technical teams, and representatives from NESPAK, NLC, and the project contractors. Stretching approximately 4.5 kilometers, CBD Route 47 is a three-lane, dual carriageway that links Gulberg’s CBD Quaid District with Walton’s CBD Bab District. Named in…

Building on the resounding success of its previous auctions, the Punjab Central Business District Development Authority (PCBDDA), known as Central Business District Punjab (CBD Punjab), has once again demonstrated its commitment to transformative urban development by concluding another highly successful auction of premium residential plots in CBD NSIT City. Held under the banner of NSIT Residencia, an exclusive residential enclave within Pakistan’s first and largest IT city, the auction showcased four residential plots, each approximately 4.5 kanals in size. The event witnessed overwhelming participation from both local and international investors, reflecting growing market confidence in CBD Punjab’s strategic development vision.…

Syngenta Pakistan has officially launched Incipio 200 SC, a next-generation foliar spray insecticide powered by cutting-edge Plinazolin® technology, at a high-profile event in Daska. Themed “Incipio Barhaye Pakistan Ka Khazana”, the event brought together agricultural leaders, media, and local rice growers to mark the arrival of a globally recognized crop protection solution in Pakistan. Proven effective across rice-growing regions worldwide, Incipio 200 SC offers targeted control against Rice Stem Borer and Leaf Folder—two of the most damaging pests in rice cultivation. The product’s advanced formulation shifts away from traditional granular methods, embracing a foliar application approach that enhances precision, performance,…

A significant milestone in the evolution of Pakistan’s entrepreneurial landscape was marked today with the launch of the Pakistan Startup Policy Brief – “Closing the Funding Gap for Startups in Pakistan.” The launch event, held at Telenor Pakistan’s headquarters ‘345’ in Gulberg Greens, Islamabad, was a collaborative effort by Telenor Pakistan, Invest2Innovate (i2i) and the Special Technology Zones Authority (STZA), with strong support from Telenor Velocity, Ignite and VISA. The policy brief lays out a comprehensive reform roadmap to strengthen Pakistan’s startup ecosystem, drawing on global best practices and extensive stakeholder consultation. It focuses on four high-impact priority areas: Enabling…

(By Mirza Mubashir Hassan Baig) The Alternativa Film Festival, supported by global mobility platform inDrive, has officially opened submissions for its 2026 edition, inviting filmmakers from Pakistan and across the Global South to participate. Set to take place in Colombia, the festival boasts an expanded prize fund of USD 120,000 — a USD 20,000 increase from its previous edition.Submissions are open from June 10 to October 10, 2025, and eligible entries include fiction, documentary, animation, and hybrid films completed after January 1, 2025. Films with a world premiere before August 1, 2025, must be submitted by September 1, while the…

Faysal Bank Limited (FBL), one of the leading Islamic banks in the country, won the “Best Digital Marketing Campaign of the Year” at the Pakistan Digital Awards 2025. The Roshan Digital Account (RDA), promoted through a powerful and results-driven digital campaign, was acknowledged with the award. The RDA campaign contributes to strengthening remittance inflows and underscores FBL’s commitment to purposeful, innovative storytelling, by effectively connecting with overseas Pakistanis. This recognition highlights the Bank’s excellence in digital marketing communication, with the campaign bringing strategic creativity, strong performance metrics, and cross-border resonance to light. The Pakistan Digital Awards honor outstanding achievements in…

Fatima Fertilizer has once again solidified its position as a leader in innovation, sustainability, and impactful storytelling by winning two prestigious awards at the Pakistan Digital Awards 2025, marking its sixth consecutive year of recognition at this national platform. The company has been honored with two awards: Green Digital Advertising Campaign Award for “Leading Sustainable Change for Pakistan” – Sarsabz UNDP Campaign and Best Content of the Year for the soulful Ramadan Campaign: “Allah Hu Allah Hu” featuring Atif Aslam. These accolades highlight Fatima Fertilizer’s commitment to driving meaningful change through purpose-led communication, digital excellence, and strategic partnerships. The Pakistan…

A Pakistani student Muhammad Ayan Abdullah has been selected torepresent the country at the prestigious International Olympiad inArtificial Intelligence (IOAI), which will be held in Beijing, Chinafrom August 2 to 9, 2025.As the nation cheers for this bright young mind, Viper Technology,Pakistan’s leading IT hardware manufacturer, has extended full supportto enable his participation. In collaboration with the PunjabInformation Technology Board (PITB), Viper has proudly provided itsflagship “PLUTO Al PC” – a locally assembled, high-performancecomputer designed specifically for Al and machine learning workloads.This initiative is part of Viper Technology’s mission to empowerPakistani youth with cutting-edge tools and promote ‘Made In Pakistan’innovation…