Author: yasir

Renowned jewelry and fashion designer Asim Jofa is proving that his vision extends beyond the world of fashion. His decade-long commitment to social service is once again in the spotlight as he continues on the mission of revitalizing Karachi’s iconic landmarks under his “Green Pakistan, Clean Pakistan” initiative. With the special permission and support of Karachi’s Mayor, Mr. Murtaza Wahab, Asim Jofa has launched an extensive beautification project aimed at restoring the city’s aesthetic charm. First stepping into this mission in 2015, Asim Jofa has a plan for the next three months where his team has undertaken the restoration of…

AGTL hosts Pakistan’s first-ever live digital lucky draw event Lahore: Al-Ghazi Tractors Limited (AGTL) has made history by successfully concluding Pakistan’s first-ever live digital lucky draw event in the tractor industry. The Orange Scheme allows customers to enter a lucky draw by purchasing an Al-Ghazi New Holland tractor. The Orange Scheme Lucky Draw Event streamed live across YouTube, OLX, and PakWheels, set a new benchmark for customer engagement and transparency in the sector. The event, held on Friday, February 7, 2025, was hosted by Junaid Zuberi and featured prominent AGTL leadership, including CEO, Sakib Eltaff, CFO, Javed Iqbal, and GM…

Famous singer and performer Sonu Dangerous has released the poster teaser for his new video song “Zaroori Nahi” (Not Necessary), which will be released worldwide, including in Pakistan, on February 11th. The music for this song has been composed by renowned music director Ali Mustafa, while the video has been directed by Asif Masood. In the “Zaroori Nahi” song, model and actress Marvi Khan will also make an appearance, and alongside Sonu Dangerous, singers Shafqat Ameer and Waheed Ameer will also showcase their vocal talents. This video has been composed and produced by Sonu Dangerous, and it will be released…

In an era where smartphones are judged by their performance, durability, and affordability, realme has once again raised the bar with the Note 60x. This latest entry in the realme Note series has taken the market by storm, delivering unparalleled features at an entry-level price point, making it an instant favorite among users. From extended battery life to rugged durability and an unbeatable price, the realme Note 60x has positioned itself as the go-to choice for users who demand more from their smartphones without breaking the bank. A Battery That Outlasts the Competition One of the biggest standout features of…

he Karachi Literature Festival (KLF) 2025 opened today with a vibrant inauguration ceremony, marking the beginning of a weekend dedicated to literary excellence, thought-provoking discussions, and cultural enrichment. Organized by Oxford University Press Pakistan (OUPP), this 3-day Festival is proudly supported by the Government of Sindh as the title sponsor, with Habib Bank Limited and Getz Pharma as Platinum and Gold Sponsors, respectively. Saeed Ghani, Provincial Local Government Minister, addressed the audience, highlighting the value of culture in social development, “Sindh has one of the most iconic historic legacies in the world, and it is but our mutual responsibility to…

IBA Karachi proudly hosted the curtain raiser of its Executive MBA Program- Learn to Build aSustainable WorldSM, organized by the School of Business Studies (SBS).Dr. S Akbar Zaidi, Executive Director, IBA Karachi, shared his remarks about restructuring the Executive MBA Program and how it reflects our shift from a business school to a broader institute of higher learning. He further added that while IBA’sflagship programs remain the MBA and Executive MBA, the institute is expanding with diverse programs such as the BS in Business Analytics.Dr. Abdullah Zafar Sheikh, Dean (SBS), spoke about the program and shared that IBA EMBA is…

Bank Alfalah, a leading commercial Bank in Pakistan, reported the comprehensive highlights of its over two years of commitment to the flood-affected communities, which commenced in 2022 after the devastating floods impacted one-third of Pakistan. To date, Bank Alfalah has disbursed approximately PKR 2 billion through this programme, providing a sustainable way forward to over 1 million beneficiaries and positioning itself as one of the most significant corporate contributors to fostering a sustainable future for flood-impacted communities. Under the visionary leadership of His Excellency Sheikh Nahayan Mabarak Al Nahayan, Chairman of Bank Alfalah and the board, who graciously approved the donation of $10 million to devastating floods that hit Pakistan in 2022, the Bank had embarked on a two-pronged strategy to redevelop communities in a sustainable, equitable, and financially inclusive manner. This initiative addressed immediate needs…

Jazz, Pakistan’s leading digital operator, has launched FikrFree, the country’s first AI-powered digital insurance and healthcare platform. Designed to make insurance and medical services more accessible, affordable, and hassle-free, FikrFree is set to transform the way Pakistanis secure their health and financial well-being. With insurance penetration in Pakistan at just 0.8%—significantly lower than the global average of 7.5%—there is a critical need for innovative solutions that make coverage more inclusive. FikrFree bridges this gap by integrating artificial intelligence (AI) and machine learning (ML) to offer seamless digital insurance, telemedicine consultations, doorstep medicine delivery, and real-time claims management. Through this technology-driven approach, individuals and…

“Excellence is not just a goal; it’s a standard we uphold every day at Aeon & Trisl. These awards are a testament to our team’s relentless commitment to success.” – Mr. Saleem Karsaz, A&T Group. Aeon & Trisl Real Estate Group has begun the year with a series of remarkable achievements, securing multiple prestigious awards from leading developers. These recognitions reinforce the company’s strong market position and commitment to excellence in real estate services across Dubai, UK, PAK, and beyond. The year started with a significant acknowledgment from Emaar, where A&T’s top-performing agents were recognized for their outstanding contributions, further…

Sustaining the momentum of its global commitment to environmental sustainability, BYD, the world’s leading New Energy Vehicle (NEV) manufacturer, is strengthening its efforts to combat climate change by supporting initiatives like “Breathe Pakistan”. With its global mission of reducing the World’s temperature by 1 degree and a focus on promoting clean mobility, BYD is driving the transition toward new energy vehicles as a key solution to reducing carbon emissions and improving air quality in Pakistan’s urban centers. “At BYD, we are committed to transforming and revolutionizing sustainable mobility. The shift to New Energy Vehicles is no longer a distant goal—it…