Author: yasir

The Karachi Marathon 2025, a certified annual marathon event inPakistan, successfully concluded with an impressive turnout of over4,000 participants from diverse global backgrounds. This year’s event witnessed a notable surge in internationalparticipation, with athletes hailing from countries such as Poland,Germany, Japan, and many others. The marathon’s certification by theWorld Rankings Competition ensured a world-class experience for allparticipants. “We are delighted with the overwhelming success of the KarachiMarathon 2025,” stated Shoaib Nizami, CEO of Sports in Pakistan. “Theevent has emerged as a testament to Karachi’s unwavering resilienceand warm hospitality, and we extend our sincerest gratitude to ourparticipants, sponsors, and partners for…

As the realme C75 continues its journey through the Pakistani market, its offline sales have become the talk of the town, reflecting an incredible surge in demand and consumer enthusiasm. The buzz around this smartphone, with its IP69 waterproof certification and cutting-edge features, has captivated audiences, solidifying realme’s position as a brand that understands the pulse of its consumers. From bustling retail outlets to neighborhood mobile shops, the realme C75 has garnered unparalleled attention. Its revolutionary features, such as the unmatched water and dust resistance, 6000mAh battery with 45W fast charging, and stylish design, have set a new benchmark for…

The European Union Delegation to Pakistan and the Embassy of Ireland, in collaboration with Olomopolo Media, marked International Human Rights Day with a powerful evening of poetry, titled ‘One to All: Voices of Resilience’. The event highlighted Pakistan’s rich literary tradition of poetry by bringing together ten emerging poets from diverse regions, including Turbat, Quetta, Wana, and Peshawar, alongside Karachi, Lahore, and Rawalpindi. These voices of resilience shared their stories, struggles and artistic expressions through the power of poetry. The EU Ambassador H.E. Riina Kionka said in her opening remarks, “Poetry is a powerful form of artistic expression that resonates across…

: Nutshell Group, Pakistan’s leading integrated PR, communications, and public affairs firm, has appointed Maheen Usmani as its Chief – Media Relations & Storytelling. Muhammad Azfar Ahsan, Founder & Chairman, and Rabia Shoaib Ahmad, Director & CEO, Nutshell Group, while expressing their views on this induction said “We are thrilled to have Maheen join our team. Her extraordinary talent and proven track record of success will undoubtedly enhance the delivery of our service offerings to our clients and partners and contribute significantly to Nutshell’s growth and diversification goals.” Maheen is a transformative and proactive leader with over 18 years of…

Cheezious, a leading fast-food chain and proud Pakistani brand, successfully conducted the Sheheryar Malik Tennis Tournament 2024-25 at the Sir Syed Cheezious Tennis Academy. The event concluded with great enthusiasm and impressive participation. The opening ceremony was inaugurated by Mr. Manzar Riaz, Executive Director of Cheezious, alongside Mr. Rashid Malik (Tamgha-e-Imtiaz), former Pakistan No.1 and Davis Cup player. The tournament attracted over 50 entries across multiple categories, including U-14 Boys, U-12 Boys, U-12 Girls, U-10 Boys, U-10 Girls, U-8 Boys, and U-8 Girls. Players from various regions of the country participated, including those who have previously represented Pakistan internationally. Zohaib…

Mashreq Pakistan, part of leading financial institution in the MENA region, Mashreq, becomes the first to receive restricted license from the State Bank of Pakistan (SBP) to commence pilot operations as a digital retail bank in Pakistan. This milestone highlights Mashreq’s commitment to driving financial inclusion and delivering innovative digital banking solutions tailored to the country’s evolving needs. As a global pioneer in digital banking, Mashreq aims to launch a digital banking model with best-in-class Islamic Banking solutions that sets new standards for financial services in Pakistan. Over the next five years, the bank plans to onboard millions of retail…

EcoStar, a flagship brand of DWP Group, has introduced its latest innovation in home appliances—the one-touch washing machine with real capacity—designed to deliver unmatched performance with its spacious drum and high-performance motor. Setting itself apart from the current market practices, the One-Touch Washing Machine features a genuine drum capacity, ensuring users get the full size they pay for. While claims about capacity are often exaggerated in the market, EcoStar ensures it delivers on its promises. Designed with ‘Real Capacity’ in mind, their machines easily accommodate larger laundry loads, making them the perfect choice for households with substantial laundry needs. The…

realme, the fastest-growing smartphone brand, has officially released the realme C75 in Pakistan. With its groundbreaking features, competitive pricing, and unmatched durability, the realme C75 is now available for purchase nationwide through authorized retailers and online platforms. The realme C75 is the first smartphone in the country to feature an IP69 rating, offering unmatched durability for today’s active lifestyles. This certification ensures complete resistance to dust and protection against high-pressure, high-temperature water jets, making it ideal for harsh environments, outdoor adventures, or accidental spills. Unlike conventional smartphones, the C75’s advanced water resistance allows users to rinse and clean their devices…

HBL Microfinance Bank (HBL MfB), Pakistan’s leading microfinance bank, and HBL Zarai Services Limited (HZSL), the pioneer agriculture-specialized extension services company in Pakistan, are proud to announce a strategic partnership aimed at empowering farmers through improved access to financial and agricultural support services. This collaboration underscores a shared vision of fostering sustainable agricultural development and enhancing rural livelihoods. Under the partnership, HBL MfB, with its extensive expertise in providing tailored financial solutions to smallholder farmers, will establish a presence at HBL Zarai’s Deras, thus offering microfinance products designed to meet their agricultural needs. Highlighting the significance of this collaboration, Mr.…

: In a groundbreaking initiative, IBA leadership and faculty from Stanford University’s Life Design Lab met with the Sindh government, led by Chief Minister Syed Murad Ali Shah, for a high-stakes strategy meeting. This collaboration, which began in California earlier this year, has now gained extraordinary momentum with the Stanford team stationed in Karachi to tackle the city’s most pressing challenges from within. The recent strategy meeting brought together key members of the Sindh cabinet, senior bureaucrats, and Stanford experts, focusing on how design thinking can address the critical issues faced by Karachi’s 20+ million residents. From easing the traffic crisis…