MENAP-based Fintech ABHI Partners with TRAY to Empower the HospitalityWorkforce in KSA

Riyadh, KSA: MENAP-based fintech ABHI and TRAY, a leading cloud-based
POS and business management platform in the Kingdom, have joined
forces to introduce Earned Wage Access services for the fast-growing
F&B sector.

Earned Wage Access is a financial solution that allows employees to
withdraw a portion of their earned salary anytime before payday,
eliminating the need to wait until the end of the month. By giving
workers instant access to their earnings, EWA reduces financial
stress, lowers reliance on loans, and helps employers improve
retention and productivity.

The collaboration is designed to empower frontline employees with
instant access to their earned salaries while supporting Saudi
Arabia’s Vision 2030 goals of financial inclusion, workforce
empowerment, and SME growth.

By integrating ABHI’s Earned Wage Access technology into TRAY’s
enterprise POS ecosystem, restaurants, cafés, and cloud kitchens
across the Kingdom will be able to provide staff with on-demand salary
access. This will financially empower employees, reduce turnover, and
strengthen retention in one of the most dynamic industries in Saudi
Arabia.

Through TRAY’s platform, which already supports payments, financing,
and delivery integrations, ABHI’s Earned Wage Access will be offered
as an embedded feature, making it easier than ever for businesses to
adopt and provide employees with financial flexibility.

ABHI, founded in 2021, is aimed at increasing financial inclusion
across the region and has been serving Pakistan, the UAE, KSA, and
Oman through its innovative credit-bridging products. These products
include Earned Wage Access, Invoice Factoring, SME Working Capital &
Revenue Based Financing, and Payroll Solutions, designed to empower
businesses and their employees financially. Across the MENAP region,
ABHI has served more than 1,000,000 users since entering the market,
spanning industries from textiles and manufacturing to healthcare and
technology. To date, the company has onboarded over 5,000 companies
and processed approximately 5 million transactions, with a total value
exceeding $500 million globally across our operating markets,
providing instant liquidity to employees when they need it most. ABHI
is backed by leading investors, including Y Combinator, VEF,
SpeedInvest, Venture Souq, Global Ventures, and Zayn Capital.

“Partnering with TRAY enables ABHI to bring Earned Wage Access
directly into the heart of Saudi Arabia’s hospitality sector. By
integrating our solution into TRAY’s platform, we provide SMEs with a
tool to improve workforce retention while advancing financial
inclusion across the Kingdom. This collaboration creates a strong
foundation to scale innovative services in line with Vision 2030’s
goals of sustainable growth and digital transformation,” said Omair
Ansari, CEO and Co-founder of ABHI.pkpk