As digital devices become indispensable to everyday life, Daraz Pakistan has partnered with Jubilee General Insurance to launch a seamless Device Insurance solution that safeguards customers’ investments from unexpected risks. This new offering is designed to provide customers with complete peace of mind when purchasing electronic devices online by protecting their investment from unforeseen and sudden risks. This initiative reflects Daraz’s continued commitment to customer-centric innovation and post-purchase care.
The Device Insurance plan is secured through Jubilee General Insurance’s comprehensive All Risk Policy. It offers financial protection against accidental physical loss or damage and theft, making it one of the most extensive protection plans available to online shoppers in Pakistan. Whether a device is damaged, lost, or rendered unusable due to a sudden incident, customers can rely on a trusted claims process facilitated through Jubilee General’s insurance framework.
At launch, the insurance coverage applies to a wide range of consumer electronics, starting with mobile phones, and is available through a 1-year protection plan. Customers can easily add the insurance policy during the checkout process on the Daraz app or website, ensuring a smooth, integrated experience with no third-party redirection. The goal is to offer a solution that not only protects physical devices but also preserves the convenience and confidence customers associate with shopping on Daraz.
“Trust is at the heart of any successful online shopping experience,” said Ehsan Saya, Managing Director, Daraz Pakistan. “By integrating device insurance directly into our platform, we are offering a service that supports our customers beyond the point of purchase and reinforces our commitment to their satisfaction.”
Adding to this, Azfar Arshad Managing Director & CEO of Jubilee General Insurance, stated, “As our lives become more digital centric, the need for relevant and responsive protection has never been greater. With the integration of our device insurance solution, Jubilee General continues to lead with innovation. This manifests our customer centric ethos and is in line with our vision to make insurance simpler, smarter, and truly centered around the people we serve.”
In a market where electronic devices are increasingly essential to communication, productivity, and entertainment, the cost of repair or replacement can be a significant burden for consumers. Daraz’s Device Insurance service addresses this gap by delivering peace of mind through reliable coverage, responsive support, and a simplified claims process. The partnership with Jubilee General Insurance, renowned for its legacy of excellence in risk coverage, ensures that customers benefit from trusted protection backed by deep industry experience.
The Device Insurance service is now available nationwide on all eligible purchases, with plans to expand to additional product categories soon. For more information, please visit www.daraz.pk.
