In a world where technology and AI shapes perceptions, are smartphones truly capturing the full spectrum and beauty of human diversity, especially in often-overlooked emerging markets?
Today, TECNO, an innovative brand at the forefront of multi-skin tone imaging, gave its response to this question with the launch of its #ToneProud campaign.
A study in 2018 from MIT and Stanford University made a worrying find: The existence of skin-type bias in some commercial-artificial intelligence systems. This bias is particularly concerning in the era of AI-driven imaging technology. Understanding and addressing these skin tone algorithmic biases through scientific data collection and innovative measurement is crucial for fostering a more equitable and inclusive society.
With the firm belief that imaging technologies should be free from bias, with every skin tone deserving fair representation as a vital aspect of human diversity, TECNO is launching the #ToneProud campaign. The campaign aims to raise awareness about skin tone diversity while introducing TECNO’s unique 268 skin tone database to consumers. By assigning specific color codes to different skin tones with scientific classification, TECNO is not only addressing biases in skin tone color restoration and fine tuning the accuracy of its Universal Tone technology for fair representation, but also helping consumers to understand and feel proud in the diversity of skin tones worldwide, encouraging them to take a stand against the lack of true representation with TECNO.
The #ToneProud Campaign – Standing Up for Equal Representation
The #ToneProud campaign is supported and joined by global celebrities of diverse skin tones, including Indonesian-born singer-songwriter Anggun, Saudi Arabian filmmaker and actress Fatima Al-Banawi, Nigerian singer-songwriter Johnny Drille and Polish actress Ewa Kępys. In a film exploring the subject of being #ToneProud released to mark the start of the campaign, the celebrities share their experiences of having their skin tones misrepresented, and their belief that technology should support diverse skin tones and true color.
Reflecting on her experiences of having her skin tone misrepresented, Anggun says: “I think, sometimes, you just need to be reminded that we’re all individual and we’re all beautiful in our own way.” TECNO’s #ToneProud campaign is not just a campaign, but a call for more accurate representation of people’s true skin tone, and a reminder that we should all celebrate the beauty of human diversity.
Anggun added, “If the technology helps us, which is the approach of TECNO phones, it makes it easier to break barriers and change people’s perception, change mentality.”
Join TECNO’s Campaign to Embrace Your #ToneProud Attitude
To mark the launch of the #ToneProud campaign, TECNO is calling on consumers worldwide to celebrate skin tone diversity and show that they are proud of their own skin tones. Users across the globe are invited to discover their own skin tone code at 268toneproud.com. This website tool utilizes TECNO’s inclusive 268 skin tone patches to help raise awareness of the diversity of humanity and skin tones. By gaining a deeper understanding of their own skin tones, consumers can join the conversation by sharing their portrait with skin tone code on Instagram using the hashtags #ToneProud, #UniversalTone, and #TECNO. This sends a united message that everyone should be proud of their own skin tones.
