LAHORE – Pakistan’s premier oil marketing company, Pakistan State Oil (PSO) partnered with LXY Global for organising Retail Leaders Conference (RLC) 2018 (7th Edition).
The conference was held at a local hotel from March 28 to 29. Other prominent partners for the conference included RLI (Global Partner), Tang, MasterCard, Dolmen Mall, Keenu and Golootlo. RLC was an innovative platform to discuss the latest global trends in retail marketing, ever-changing customer expectations, and the role of technology in retail transformation.
PSO is on the journey of retail transformation and participated in the largest conference for retailers to seek opportunities to serve customers better through extensive network of more than 3,400 outlets from Nagarparkar to Sost. PSO is currently handling over 1.2 billion retail transactions in a year – a number that is ever increasing, which translates into over 3 million customers visiting its retail outlets every day. The retail giant believes in empowering the customer and making innovative products and services made available on our forecourts. This belief has led PSO to secure the largest fuel cards customer base in Pakistan. PSO is devoted to ensure a wholesome experience by offering many Non-Fuel Retail services like convenience shopping, eateries, banking services etc. PSO showcased its recently re-launched convenience store brand “Shop Stop”, and its Non-Fuel Retail and Fuel Cards businesses at the conference with an objective to invite potential business alliances to join hands and benefit from the 3 million customers visiting PSO’s forecourts everyday.