GITEX GLOBAL 2023 redefines the future

Syeda Shehrbano Kazim

GITEX GLOBAL 2023 in Dubai brought together the world’s most innovative enterprises and best minds that are reimaging the future by elevating business, economy, society and culture. GITEX 2023 was the Year to Imagine AI in Everything which led to an event unmatched in size in scale. More than 6,000 companies from more than 170 countries and the world’s leading founders, investors & corporate innovators were present.

In the Pakistan Pavilion, advanced tech businesses covering digital transformation enterprise innovations and solutions from web3, blockchain, metaverse, webhr and others were represented.

Focused on the most cutting-edge thematic areas including advanced connectivity, applied AI, climate tech, Cloud & edge computing, Cybersecurity, electrification & renewables, future of mobility, generative AI, immersive reality technologies, industrialising machine learning, Quantum technologies, Web 3.0 and many more, GITEX was a monumental success.

The Gold sponsors for the event were Huawei, e& and salesforce. GITEX saw a tidal wave of connections and partnerships as enterprises engaged with international business leaders. With AI and 5G centre stage at the world’s largest tech show, Huawei and etisalat by e& showcased the 5G Unique RedCap Service during GITEX GLOBAL 2023. RedCap is a cutting-edge technology poised to transform how businesses approach digitalization and business transformation. By establishing a single network encompassing both RAN and core networks, RedCap can cater to a wide range of use cases. RedCap is designed to efficiently support use cases that require a balance between the more extreme requirements defined for mMTC, URLLC, and eMBB.

This revolutionary technology will expand the 5G ecosystem and connect a vast array of devices to 5G networks, facilitating seamless communication and data transfer. Additionally, RedCap will enable the smooth migration to NR for supporting such use cases without costly network deployments with multiple RATs. Wearables such as smart watches, wearable medical devices, low-end AR/VR glasses, video surveillance, industrial sensors, and smart grids are just a few examples of the use cases that RedCap can address. With its unparalleled capabilities and versatility, RedCap is set to revolutionize how businesses operate and set the standard for digitalization and transformation.

Gavin Wang, Head of Etisalat Key Account at Huawei Technologies, said, “At Huawei, we are pleased to work alongside our partner, etisalat, by e&, to bring the latest technologies to life. The aim is to unleash the full potential of 5G technology and introduce a broader range of digital services in the UAE. As part of this initiative, Huawei and etisalat by e& have introduced RedCap – a revolutionary service that showcases the immense possibilities of 5G. This service expands the 5G device ecosystem for consumers and industries and offers attractive benefits from both device and network perspectives. This innovative approach is set to change the game for the tech industry and pave the way for a more advanced and connected future.

Huawei was also the lead sponsor for the event’s cybersecurity program, Cyber Valley, and demonstrated new industry solutions and use cases in the domains of cloud, advanced network capabilities, cybersecurity, and digital power technologies. AI is poised to become a game-changer for the global economy and has already started revolutionizing multiple industries and sectors. AI has entered into core production systems and has started creating greater value, with AI adoption expected to reach 20% by 2026 in major industries. The domain has the potential to redefine global productivity and competitiveness. According to PwC’s Global Artificial Intelligence Study, AI could contribute up to $15.7 trillion to the global economy by 2030.

Under the theme of ‘Accelerate Intelligence’, Huawei showcased ways to integrate AI into various industry scenarios and empowering organizations to reimagine their digital transformation and innovation roadmaps for the AI-powered intelligent era.

Steven Yi, President of Huawei Middle East and Central Asia, said, “The new AI-powered intelligent era will usher new opportunities and values for businesses, industries, and ecosystems across the Middle East and Central Asia. At GITEX GLOBAL 2023, Huawei will demonstrate the latest breakthroughs in intelligent ICT innovations and unlock the immense potential of cloud and AI for Industries while ensuring that the ICT sector is continuously reinforcing its digital parameters and end-to-end cyber security practices. By bringing together industry visionaries, business leaders, and top technical experts, we will be ‘Accelerating Intelligence’ for a ‘Win-Win Intelligent Future’.”

GITEX GLOBAL also announced the exciting news of further global expansion, with the world’s first GITEX EUROPE set to take place in 2025.