Sefam Leads Pakistan’s Textiles Industry in Transforming Customer Experiences

Sefam Leads Pakistan’s Textiles Industry in Transforming Customer Experiences

  • At SAP Cloud Day, Experts Emphasize How Organizations That Combine Customer ‘X-Data’ with Operational ‘O-Data’ Can Become Intelligent Enterprises

 Islamabad (Muhammad Yasir) Pakistan’s fashion and textile industries are leading the country in leveraging cloud-based digital transformation and innovative technologies to transform customer experiences, industry experts announced today at the SAP Cloud Day Pakistan.

Sefam Pvt. Ltd designs, manufactures and retails in the fashion space through 10 of its own brands and 3 partner brands, including Emporio Armani and Polo Ralph Lauren. The group’s portfolio covers all age segments – for formal and casual wear – as well as diverse aesthetic sensibilities, and operates over 460 points of sale across Pakistan, the Middle East and Europe.

The company recently conducted a design thinking workshop with SAP, and as a result – developed a digital transformation roadmap across long-term sales, marketing, and e-commerce goals.“At Sefam, we obsess over the whole value chain – from design to the last bits of retail experience. It is important for our online and offline retail experiences to carry the same amount of detail and finesse that we put into making the products.” said Zain Aziz, Executive Director, Sefam.

“Through digital transformation enabled by SAP’s cloud products, we have unified sales, marketing, and e-commerce for real-time decision-making. Sefam can now better predict our customers’ needs in the fast-paced fashion industry.”

At the SAP Cloud Day Pakistan, hundreds of business leaders and technology leaders came together to discuss and debate the future of using cloud solutions to transform customer experiences.

“In Pakistan’s fast-paced textile and fashion industries, Sefam’s business success demonstrates how combining customer ‘x-data’ with operational ‘o-data’ enable organizations to listen, understand, and act on customer needs,” said Saquib Ahmad, Managing Director, SAP Pakistan. “SAP Cloud Forum Pakistan’s turnout shows that running on the cloud can deliver the biggest benefit to Pakistan’s organizations. Flexible cloud-based infrastructure can easily scale up as business grows.”

SAP Cloud Day Pakistan is running in
Islamabad, Karachi, and Lahore during October 2019.