Company plans to enhance recognition as a true premium brand by launching leading products aimed at driving a change in the market and accelerating a profitable growth in 2018

Lahore –  LG Electronics (LG) – a global leader and technology innovator, unveiled a spectacular line-up of premium products for the Middle East and Africa (MEA) region at the company’s annual two-day innovation event – InnoFest 2018. Held in the beautiful city of Cape Town – South Africa and attracting over 300 retailers, partners and customers from across the Middle East & Africa (MEA), Innofest 2018 represents an ideal platform to showcase latest products and ground-breaking technologies aimed at solidifying the image as a provider of ultra-premium products, accelerating a profitable growth in 2018.

Speaking at Innofest 2018, Kevin Cha, President, LG Electronics Middle East & Africa, said: “Today businesses are evolving at a rapid pace than ever before and it is during these testing times, that we adapt and keep up to the changes to be able to prosper and achieve sustainability. Building on our premium products strategy for the region, we remain committed to working and engaging with our various channel partners to ensure LG innovation and technology remains at the forefront of our business strategy to increase profitability and growth in the MEA.”Focussing on a variety of premium products that that will be rolled out in 2018, the key highlights included the latest OLED TV with the ground-breaking 65” LG W8 with a built-in a9 Intelligent Processor, which made its debut at the 2018 Consumer Electronics Show (CES); the TWINWashTM washing machine which has revolutionized and simplified consumer lifestyles with the capability to wash two loads simultaneously; the InstaView Refrigerator, which has won exceptional reviews and accolades for its high-end design and aesthetic, LG’s most talked about LG SIGNATURE line-up with the LG SIGNATURE OLED TV, LG SIGNATURE Refrigerator, the LG SIGNATURE TWINWash™ washing machine and the LG SIGNATURE Air Purifier, revolutionising a premium lifestyle.The latest air conditioning solutions with the cutting edge Inverter Technology will also form a key highlight. While regular air conditioners can only turn on and off, LG’s Inverter Technology can control rotation frequency to produce cooling more efficiently.LG’s smart inverter technology has taken LG Electronics to new heights in energy efficient and durable home appliances that facilitate savings from day one. The smart inverter compressor technology has proven to be a ground breaking solution with exceptional performance attributes specially designed for modern consumer. While consumers across the world prioritise a wide variety of different features when choosing appliances for their home, energy efficiency is notably growing.

Another key highlight at Innofest 2018 focussed on the company’s ground-breaking line-up of intelligent robots and innovations in artificial intelligence and developments in the IoT ecosystem.

LG Electronics (LG) was honored with more than 90 awards at CES® 2018, led by the Official CES Best TV Product Award (presented by Engadget) for the fourth consecutive year, this time for the new LG AI OLED TV (model C8). LG also earned numerous best-of-show honors for the LG InstaView ThinQ™ Refrigerator and LG 4K UHD Projector.

“LG is a world leader in electronics and appliances and is now proud to usher in technological change that has gone beyond improving lives to offering seamless everyday experiences for consumers. We are driven and motivated by a philosophy that is innovation-led, sustainable and ultimately creates premium products,” said Mr Derek Sim, Marketing Director, LG Electronics Middle East & Africa.

InnoFest 2018 served as a strategic platform to drive the message that, in 2018 the company will further accelerate its premium product strategy by enhancing overall brand image and focus on profitable growth with the roll out of premium and flagship model launches over the coming months across the MEA region. LG’s latest premium products highlight the true extent of LG’s innovation leadership and the company’s passion for consumer-centric insights that drive the evolution of life.