LAHORE – Panasonic Marketing Middle East and Africa (PMMAF) unveiled all the latest products across different categories at its annual dealers’ convention held recently at a local hotel. Attended by the main distributors of Panasonic in Pakistan, this event gave the dealers an opportunity to experience the new consumer appliances that will be introduced to the market in the coming months.
On the occasion, Panasonic’s MD for the Middle East and Africa region, Hiroki Soejima, emphasised that Pakistan remains a vital market for the brand. “Pakistan is a fast-growing economy and has a vibrant middle income group population with a rapidly rising purchasing power.
The consumers’ desire for premium goods is greater than ever, and this presents tremendous opportunities for Panasonic. As a company which always puts customers first, and as we continue to strengthen a legacy of excellence that we have nurtured over the past 100 years, our focus will remain on developing and offering high-quality products that matches our ethos to provide ‘a better life, a better world,” said Soejima.
