By The Way opens store in Karachi

KARACHI  –  By The Way, a fashion brand, has opened its first-ever store out of Lahore, in the city of lights; Karachi at Dolmen Mall, Clifton. The opening event served as an opportunity for the people of Karachi to see the brand’s exciting product range, which is now available at affordable price in the city’s top shopping destination. The event was well-attended by prominent personalities from the fashion, business and entertainment industries including Ayesha Omar and Ainy Jaffri.
With its new store, BTW has gone nationwide and opened its 4th store in the span of only 1.5 years. The brand has come a long way in such a short period of time and is aiming to go further with its premium quality product and unbeatable price range.